Savvy

It’s Halston Heritage vs. Hunter in a battle of the H logos

An H is a great letter to have as a logo; it seems to have worked out just swimmingly for Hermes, after all! But two just-launched handbag lines are also trying to appropriate it for use as a brand symbol, and their approach is perhaps a bit too similar.

The Halston Heritage Metallic Cotton Tote actually uses a double H, as the brand’s name would indicate, and the Hunter Saratoga Metallic Tote just uses one. They’re both big, metallic everyday bags that use an H as their prominent feature, though, and I can’t say I’m in love with either of them. Which do you prefer, and should one or both of the brands be trying a little harder to think of a better logo for their bags?

Buy the Halston Heritage tote through Net-a-Porter for $225.
Buy the Hunter tote through Neiman Marcus for $395.

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