It’s hard to argue that any mainstream designer manipulates pattern better than Diane von Furstenberg, and with that comes an almost equally masterful use of color.

I believe that the Diane Von Furstenberg Signature Garden Beach Tote is the first bag of her company’s relatively young line to feature the sort of patterns that first gained notoriety for DVF on her signature wrap dresses, and it’s nice to see them cross over into accessories and really tie the line together with the company’s traditional aesthetic.

Diane Von Furstenberg Signature Garden Beach Tote

Obviously there’s not a whole lot to be said about a beach tote, but this effort from DVF seems to more clearly embrace the genre’s idea than many similar offerings from other brands. If you’re going to make something that’s going to be used in the presence of sunshine and brightly colored bathing suits, why not go neon and tropical? Plus, the material is appropriate beach-ready and the price won’t make you afraid to actually sit it down in the sand. Anyone up for a vacation? Buy through Bergdorf Goodman for $75.

  • Mochababe73

    For a plastic bag by a major designer, it’s really not expensive. It wasn’t too long ago that someone was selling canvas bags for $950. This is much more doable even though, for me, it’s still a bit much.

    I LOVE COLOR! So this beach bag is right up my alley. Even though it’s December, this bag makes me dream of the summer.

  • Jane

    I think it is so much fun, I can almost smell the ocean. I am going to the beach for a wedding this summer and I think it would be such a fun bag to have walking around the beach. I adore the bag and the price.