I mean no disrespect, of course – Dior is one of the most storied and important brands in the history of luxury as we know it, and they do a fantastic job with a lot of aspects of their business (I’m a particular fan of their makeup). When it comes to bags, though…what gives?
Along with the Fendi Baguette, Dior’s Saddle Bag helped launched the It Bag trend that got so many of us interested in designer bags. Since then, though, the brand has been a bit quiet when it comes to influential bag design. With the notable exception of the Gaucho bag, it’s been mostly bags like the Dior Lady Dior Top Handle for the past five years.
Not that there’s anything wrong with this bag or this type of design – there isn’t. But there has been so little variation in vision coming from Dior’s accessories department in the past few season that I’m beginning to wonder if they still value their accessories division at all. Since Dior has such a successful cosmetics and perfume business, accessories probably aren’t as essential to the brand’s financial success as they are for most brands, but it still seems a bit odd.
Accessories are one of the most important ways that a designer builds its image, and most luxury brands that have done well during the recession have done so on the backs of their bags, shoes and accessories. In light of those things, I can’t help but wonder why Dior is phoning it in when they have the financial and design ability to make bags that almost all of us would probably want to buy. Buy through Saks for $2250.
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