Saint Laurent doesn’t do the splashy bag launches and re-launches every season that some brands do. Hedi Slimane has built his company’s popularity on trying to make the best versions of the things every woman already wants in her closet, whether that’s the perfect little going-out bag or the perfect pair of Chelsea boots to wear six months out of the year.
In designing the Saint Laurent Sac de Jour, it seems like the brand was betting on the fact that there would be an enthusiastic market for a modernized, anonymized take on the classic Hermès Birkin. Although there was much gnashing of teeth in handbag circles when the design debuted, the bet has paid off in spades for the brand, and famous, fashionable women have been some of the bag’s biggest proponents.
When starlets, supermodels and It Girls alike take up interest in a particular bag, you can be that it’s going to be massively popular in short order. That’s exactly what happened to the Saint Laurent Sac de Jour–creative director Hedi Slimane released his modernized take on the classic Birkin shape a scant two years ago, and we started seeing multiple celebs carrying it every day from the beginning.
Don’t worry, I have no more questions or dilemmas about my Saint Laurent bag. I’m here to tell you that I made my decision, and I decided to go with your helpful advice and exchange my python-embossed Saint Laurent Monogramme Shoulder Bag for the croc-embossed version!
Saint Laurent’s Sac de Jour has quietly-yet-deliberately infiltrated the hearts and minds of celebrities over the past year. It’s not that the bag itself is remarkable; it’s really not, which may be part of the appeal.
I’m in a bit of a bag predicament, and since I’ve exhausted my family and friends enough on this matter, I thought I’d pose the question to all of you. I’m in need of a new bag for nights out, and I need help deciding if I should splurge on the Saint Laurent Medium Monogram Satchel or the Chanel Boy Wallet on a Chain.
While the brand’s popularity has undoubtedly ebbed since an event that I will refer to as Peak Phantom Luggage Tote, models still have lots of love for their treasured Céline bags. Models across the US were seen carrying Céline bags in droves this week; when they weren’t carrying Saint Laurent, of course.
Here’s supermodel Elizabeth Hurley, headed to LAX via Heathrow. She’s carrying a lovely Saint Laurent Sac de Jour Bag and wheeling around a Louis Vuitton Pegase Suitcase, both of which are celeb travel favorites. If you’re shopping for a nice, neutral Sac de Jour like Elizabeth’s, you can currently purchase one for $2,750 at MyTheresa.com.