As I say often (and in fact, as I said yesterday), basic bags are a design challenge that we often ignore, but we shouldn’t. The problem is that even women who want a more traditional bag don’t want to think of their choices as “basic,” so taking a simple shape and elevating it to the next level becomes something that almost any designer has to be able to do in order to satisfy his or her customers.
Reed Krakoff Handbags and Purses(Page 4)
Coach president Reed Krakoff’s eponymous line has only been around for a few short season, but already I couldn’t wait to see what handbags Reed Krakoff Fall 2011 had in store. The brand’s New York runway show didn’t reveal the entire line, but it revealed enough to assure Krakoff’s nascent fan base that aesthetically, he doesn’t intend to fix what isn’t broken.
If the name Reed Krakoff is familiar to you, there’s a very good reason why: as president of Coach Inc., Krakoff is often credited with turning the company around making it into the handbag behemoth that we know today. Whether you’re a fan of that brand or not, it’s hard not to admit that Krakoff has shown a keen understanding of the types of handbags American women want to buy.