When Reed Krakoff suspended operations in March 2015, the brand’s namesake designer promised that wouldn’t be the last we heard from his company. A little over a year later, he’s back, but at an entirely different price level.
Late last week, Women’s Wear Daily reported that Reed Krakoff would suspend operations while in pursuit of new investment to keep the line afloat. While the news itself is a surprise, it’s not shocking that something was up at Krakoff’s company; it’s the third young, well-known brand in the past several months to either partially or completely shut down.
A couple weeks ago, I introduced the Reed Krakoff RK40 to you, and now there’s a new iteration of this bag which, coincided with the brand’s new Soho boutique opening. It may be a material you wouldn’t associate with a bag, but this limited edition version is made from Reed Krakoff’s signature grey felt.
There are two Reed Krakoff bags that have stood out since the brand launched several years ago: the Boxer Tote and the Atlantique. Both have done well for the brand, combining the best of the tailored aesthetic that Reed brought to Coach during his time there with the high-brow finish needed to stand apart.
In the past several seasons, Coach’s leather goods offerings have become a force to be reckoned with. Sure, the brand has long been popular for its reasonably priced handbags and logo-covered accessories, but as of late, its leather game has been so on-point that I can’t even begin to enumerate the times I’ve heard people say, “I’m usually not a Coach fan, but I would kill to have this bag.” Now it looks like both of the men who brought about that upward trajectory are leaving the company.