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One of our favorite designers (and new mommy to a baby boy), Rebecca Minkoff, will be running her first print ad in October’s debut issue of Style.com Magazine. Always ahead of the curve, Rebecca Minkoff has decided to turn to her fans to help create the ad by submitting Instagram photos of their Rebecca Minkoff items.

To make sure the RM team sees your entries, simply tag every photo on Instagram that you want to enter with #RebeccaMinkoff between now and October 1. I am already taking photos (shown above) and hope to see many of you participate as well. Some of their favorite entries will be included alongside professional shots of accessories and her Resort 2012 collection.

Also, make sure to follow our photo stream on Instagram, username: purseblog.

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  • PhotoGirl

    Some people call this “crowd sourcing.” I call it yet another attempt by a business to avoid paying for professional photography.

    So, if you decide to do this, take a good look at the terms imposed. Who owns your copyright? Will you be paid? Credited? Why do you want to help someone’s business make money at your expense? If your photo’s good enough to be published, you should be paid for it.

    Just a few things to think about…

    Yes, I make my living with a camera, and I can’t tell you (at least not in printable language) how much I despise this sort of thing. The going rates for editorial and product photography are being driven ever downward. It may not matter to you if you aren’t a professional photographer, but what happens in one industry today can surely happen in a different one tomorrow.

    • Daniel Saynt

      Hey PhotoGirl,

      Your point is totally valid, but crowdsourcing is more about giving people who aren’t professional photographers a chance to be a part of a campaign.

      It’s not meant as a way to avoid paying for photography, as we regularly work with professionals to shoot campaigns, lookbooks and runway imagery for us. It’s more about giving our customers the chance to share the things they love about our brand with us and letting us share that with others.

      There will always be space for photographers who shoot for a living, we’re just giving some of our fans a chance to be a part of our story.

      Saynt
      Director of Marketing
      Rebecca Minkoff

    • http://www.purseblog.com/ Vladi Dusil

      PhotoGirl, I see your points and fully understand your position on crowdsourcing. However, it’s not just a fad… it’s here to stay.

      I feel like crowdsourcing is popular with companies because people engaging in social media provide free content, while the providers feel like they closely connect with their favorite brands when their creations are selected for offical brand campaigns.

      As with every new technological advancement, I feel like CS is also a case of ‘Adapt or Die’. Photography has already undergone a major transition in the past decade with the move from film to affordable, high quality digital, making it much more accessible to amateurs to create beautiful work, hence saturating the professional market. You know yourself that there’s more pro photogs than ever before. You gotta stand out with creative, unique and appealing work and beat the competition in a growing market. Crowdsourcing just broadened the competition.

      However, let’s be perfectly honest… crowdsourcing will never replace the work of a professional photographer. The revolution of Instagram and mobile phone shots only contribute to a noise-to-signal ratio that makes your head spin. A lot of rubbish to sift through to find something truly good. Professional photographers have better tools/platforms, more experience, training and (often) creativity to create mind-blowing captures that go well beyond anything you will ever see in a crowdsourced environment.

      In my opinions, there’s a need for both in today’s fashion print campaigns. In the end, the fantastical, eye-popping pro shots by the likes of Demarchelier, Testino or Lachapelle will always amaze the viewer more than a collection of user-generated Instragram snapshots.

  • 19yearslater

    I like the idea of real photos as ads. It actually seems more honest than posed photos with brand-new products. Then again I’m not a professional photographer, so there’s no chip on my shoulder.

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