The buildup to the release of the much-anticipated and highly collaborative Rebecca Minkoff x PurseForum bag has finally reached its peak. After months in the making, with input from Rebecca and thousands of PurseForum members, I am happy to tell you that not only has the bag been created, but it’s also being carried exclusively at Nordstrom.
If you weren’t part of the design process, let me give you a little background info about how this bag came to be. Rebecca Minkoff has always been a fan of PurseForum and stays involved with her loyal Minkette fan base there. We decided that a great way to show the mutual love and admiration between her and her fans would be by having PurseForum members vote to help create a brand new, never-before-seen Rebecca Minkoff bag. The design process took a few rounds of tweaking to get it right, but with the members’ votes and Rebecca’s sharp eye, the final product has arrived and we are so thrilled with the end result. Naturally, at that point, the bag needed a name. We turned again to our PurseForum members to pick their favorite, and the bag was christened “Darcy.”
The Rebecca Minkoff x PurseForum Darcy Bag shows a confluence of social media and design in a way that’s never been seen before. Our friends at Nordstrom caught wind of this collaboration and decided they couldn’t miss out on the unique opportunity – they’ll be the project’s exclusive retailer, both in stores and online. After all, what better way to cater to your customers than by carrying a bag designed by them, for them?
Now, a bit more about the lovely Darcy bag, shall we? The PurseForum voters wanted this bag to be a great everyday option that was easy to carry, hence the double top handles, plus a long, adjustable shoulder strap. There are also outside zip and flap pockets, and the inside is tech-friendly, which will making carrying your necessities a breeze. In particular, I adore the more structured shape, which will give the Darcy an elegant vibe without losing the hip and cool Rebecca Minkoff touches. One of the other best parts is that the bag is made in New York City, which was the result of a big push from the PurseForum Minkettes. This bag has been created over many months with tons of love for the brand, and it can now be yours via Nordstrom. Oh, did I mention how great the price is: pre-order for $395 via Nordstrom.