“Investment” is a pernicious little word. Marketers and salespeople like to use it to placate customers who balk at prices, especially female customers. Oh, that bag might be expensive, but it’s nice leather! And it’s a functional shape! And a neutral color!
As you might have noticed, we didn’t exactly flood the site the New York Fashion Week coverage last week. That wasn’t an oversight; we’ve found that, over the years, you guys really only care about seeing the great bag collections that go down the global runways, as well as the great bags that pop up outside.
Since we started doing daily celebrity coverage a couple of years ago, you guys have picked up on the same phenomenon I have: a star’s cultural clout is almost always inversely proportional to the quality of her handbag collection. There are exceptions here and there–most notably, Reese Witherspoon–but the reason that reality stars and tabloid fixtures love carrying designer bags is the same reason that many of us do, or at least why we did when we started.
The future has arrived for Coach, and at least for the moment, it comes in the form of a shiny new website, full of lots of monster-sized product images and new, easier navigation for shoppers looking for that perfect bag.