In the weeks since Proenza Schouler’s beautiful Fall 2014 handbag collection debuted on the runway, our enthusiasm for the bags hasn’t diminished – they were, and still are, the cream of the New York Fashion Week crop, by a long shot.
After two blockbuster handbag hits with the PS1 and PS11 bags, Proenza Schouler’s accessories success has been in something of a holding pattern. That happens to many brands after an initial fit of success; learning how to turn those first instincts into stable, replicable growth requires a little bit of alchemy, at the very least.
Waitlist-inspiring marquee bags are great, but there’s money to be made elsewhere in a brand’s accessory inventory as well. For many designers, a small, simple crossbody, priced in the high three figures, is a great way to attract customers who dig the brand’s look but who can’t commit to $2,000 or more.
Just when you thought that the Proenza Schouler PS1 had come in every version that you could possibly imagine, the minds behind Proenza Schouler have reinvented their staple satchel yet again. The Proenza Schouler PS1 Tiny Bag sits between the classic Medium version of the bag and the top handle-lacking PS1 Pouch, and it fits perfectly with the huge, ongoing trend of designers shrinking down their signature pieces for a crossbody-loving consumer market.
For anyone hoping that the backpack trend might be a true flash in the pan that would disappear at the end of the season, I have some news that might upset you: the Proenza Schouler PS Backpack is one of the brand’s most visible new designs for Fall 2013, and usually Proenza is toward the front end of trends like this instead of the back.
Humans are creatures of habit. We’re predisposed to find routines, create schedules and return to behaviors over and over again. Even fashion, which encourages newness and exploration, becomes somewhat rote over time. Most fashion people find a uniform for themselves as they spend more and more time thinking about style and what makes them feel like themselves, and at least for now, my uniform is pretty much set – a black (or black and white) maxi dress, silver sandals and my trusty Proenza Schouler PS1.