Yesterday morning I woke up to a handful of congratulatory emails for our mention and quote in Women’s Wear Daily. While I knew this piece would come out at some point, I had no idea when. Talk about a nice way to start off the week.
About two weeks ago, we had the opportunity to speak to Women’s Wear Daily about accessories firms and their social media involvement. Social Media has taken a crucial, supportive role for our Purse Blog brand, as we have active Twitter and Facebook accounts that allow us to directly connect to our readers.
Like virtually all fashion bloggers, more and more designers and fashion houses are actively present on Facebook and Twitter. Some of our favorite designers to follow on Twitter include Louis Vuitton, BCBG, DKNY, Tory Burch, Diane von Furstenberg, and Rebecca Minkoff. On Facebook, the most active fashion fan page belongs to Coach, who partnered with us to exclusively preview the upcoming Kristin line.
Some designers and representatives approached the social media world with trepidation, but are now flocking to join social media sites to reach out to clientele and fans. Just as independent blogging changed the way information is shared and delivered globally, social media is enabling big corporations to connect to the marketplace. As we continue to see designers and companies embrace this new age media, expect more customer-to-designer interaction, which is just what most are looking for – customers and designers alike.
Here is the part of the article we are mentioned and quoted in. For the full article visit WWD.
Firms also are linking up to popular fashion blogs, such as Bagsnob.com and Purseblog.com. These forums often help spread a new handbag trend or have been known to discover talent. Designer Jessie Randall of Loeffler Randall attributed her company’s success to the exposure she gained from these sites. [...]
While brands at the luxury level have generally taken longer to link in, Meaghan Dusil, who started Purseblog.com four years ago, said she’s been contacted recently by high-end firms looking to pitch stories or send samples. The 210,000-member forum partnered with Bottega Veneta on an “exclusive” day that featured styles entirely by the line.
“People are looking to feel close to designers,” Dusil said. “I see a lot of passion, especially when buying handbags. People think a lot about designers, and being able to read about them and get to know them is great. Why not give a customer what you’re channeling for next season?