The more I look through the handbags from Chloe Fall 2011, the more I wonder who the Chloe girl is. I also wonder if Chloe’s accessories designers know the answer to that question, or if they’ve chosen instead to hope that they can make everyone feel like a Chloe girl by creating a collection that eschews a unifying aesthetic in favor of encompassing a group of ideas that are seemingly not related.
If you like hard-lined, ladylike handbags in exotic materials (or bags with actual animal heads), Chloe has a bag for you. If you spent all of your childhood lusting after your mom’s Coach bucket bags, well, there are plenty of designs that look like those as well. Are you a hippie who likes colorblocking and whipstitching? You’re not left out, either. Of course, bags aren’t sold as a collection; they’re sold as individual pieces to individual women who probably don’t care what the rest of the bags in the collection look like as long as they love the pieces that they’re buying. Still, though, I can’t shake the impression that this is a collection without an identity, and I’m not sure how you go about marketing that. (more…)