Proenza Schouler is a brand that’s followed a very lucrative handbag pattern, road-tested by innumerable other handbag brands in the past: fine a few basic bags that people love and then capitalize on their success for seasons to come by remaking them in different sizes, proportions and structures.

Dakota Fanning was spotted two days ago on the first day of spring in NYC, toting her “Light Peacock” blue Proenza Schouler PS13 Bag. Kudos to Dakota for rocking the bright seasonal hues at the first available opportunity, despite the less than spring-like NYC weather.

In fashion, sometimes the right color makes all the difference. I’ve held off on buying many a handbag because the color wasn’t just right; sure, the bag came in purple, but it was a blue-based purple, and I like it red-based.

If you peruse PurseBlog articles on Proenza Schouler, you will see that the entire team adores Proenza, and we say so often and without reserve. Right now, though, I’ve got a bone to pick with the brand; all I want to know is, why did they ruin a good thing with their beyond crazy hit, the PS1, by taking a tomboyish satchel and trying to turn it into a ladylike, chain-strapped shoulder bag?

Today we have Olivia Wilde, walking her adorable, ginormous dog with a gal pal in NYC’s West Village. Her tiny little black bag is a Proenza Schouler PS1 Pouch. I love this micro-bag – it’s dainty, yet somehow slightly masculine; hardly bigger than a large wallet, yet strangely practical.

There’s an inherent luxury to a day clutch. That a woman is free to carry her bag in her hands implies all sorts of privilege, chiefly among them that the woman in question has other people at her disposal to worry about all the things with which the contents of an oversized tote might otherwise contend.

An interesting design on a well-known bag is sure to get people talking, and that is what I know will happen with this Proenza Schouler PS1. The boys behind the brand released an array of artistic bold prints for Spring 2013, and my favorite rendition is the crowd print.

At this point, you guys know me, and you know that I’m an absolute sucker for a seasonal printed Proenza Schouler PS1. The bag I carry almost every day is a digital blanket-print version from Fall 2011, and every time Proenza makes a beautiful patterned textile and doesn’t do a PS1 version of it, I weep silently.

My fellow Proenza Schouler-obsessed friends, rejoice. The brand is back on Rue La La today at 11 AM EST, which means savings on brand favorites like the PS11 (couldn’t you just die over the color pictured?) and various iterations of the PS1 in amazing colors.

When Proenza Schouler hit big with its PS1, everyone waited to see what the duo would create next. The next big handbag design from the company was the PS11, and the minute I saw it, I was hooked. I find the PS11 to be an ideal mix of everything I like in a bag: sturdy, structured, and downtown cool.

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