It’s extremely possible that Céline’s latest ad campaign (featuring literary icon Joan Didion) has bumped Céline to the forefront of everyone’s bag-addled minds, because we saw an absurd number of celebs carrying Céline last week. It was like 2013 all over again.
It’s no secret that Chanel and Hermés bags perform extremely well on Instagram, but it’s Céline that we consider the unsung hero. While we’ve seen plenty of Luggage Totes and Trapeze bags in our day, we can always appreciate the different color combinations and styling that we find scrolling through our newsfeed.
The past 18 months have been a long, strange trip for Mulberry, and at least one part of that journey got an equally strange ending last week. On Thursday, while every sector of the American fashion industry (including the press) was roasting turkeys in their hometowns, the brand named Céline’s Johnny Coca as its new creative director.
While the brand’s popularity has undoubtedly ebbed since an event that I will refer to as Peak Phantom Luggage Tote, models still have lots of love for their treasured Céline bags. Models across the US were seen carrying Céline bags in droves this week; when they weren’t carrying Saint Laurent, of course.
You love celebs. You really love round-ups. So now, in lieu of our usual daily celeb features, we’ll be presenting our readers with a twice-weekly bag-carrying celeb smorgasbord. There’s something for everyone, so if you suffer from Kardashian fatigue, or Real Housewife fatigue, or Birkin fatigue (highly scientific studies show that they are all irrevocably linked), there are plenty of other attractive celebs carrying gorgeous designer bags upon which to rest your gaze.
When a newly revitalized Céline debuted the Luggage Tote in 2010 under the direction of industry heavyweight Phoebe Philo, it wasn’t immediately clear that the design would turn into the industry-altering heavyweight that it has. At first, the bag was relatively easily available on the stores of shelves that had carried the brand before its relaunch, and you could even buy it online.
If you’re trying to make a decision about a future Céline bag purchase without the benefit of having one of the brand’s few boutiques nearby, I have a bit of good news for you. Céline’s website recently underwent a renovation, and although the brand still refuses to offer e-commerce, it has started listing expanded details for its new bags, including exact retail prices.
Word on the street is that there might finally be some good news in the pipeline for Mulberry. The struggling British brand, which has been without a creative director since fan-favorite Emma Hill left over conflicts with former CEO Bruno Guillon, is reportedly eying Johnny Coca, head of accessories design at handbag wunderkind Céline.
Last December, it was reported in the fashion press that Anouck Duranteau-Loeper, Céline’s accessories director for the entirety of Phoebe Philo’s handbag-happy tenure at the brand, would be leaving to take a position at the newly revitalized Paco Rabanne. Based on the publicly available information and Duranteau-Loeper’s LinkedIn profile, it looks as though she has stayed on at Céline in some capacity, but the new gig means that her involvement in the day-to-day creation of the brand’s accessories is likely now significantly limited, or at least significantly different.