A few weeks ago, I started to notice bags with hearts on them popping up here and there. At first, I assumed it was something of a timely gimmick; after all, Valentine’s Day is Saturday and some designers just can’t resist a theme, especially if it’s based on a holiday in which gifts are often given. That number has grown so much in the intervening weeks that heart-embellished bags no longer feel like quick-and-dirty V-Day bait. Instead, they seem to be an actual trend, and not a small one.
It took a shockingly short amount of time to find the 20 bags you see below, all of which feature hearts in some level of prominence as a design motif. Several are shaped like hearts, while others take a more subtle approach, and the bags come at a huge variety of price points and from designers that usually have very disparate points of view.
With designers like Moschino and Charlotte Olympia finding mainstream success, 2014 was the year that novelty bags went mainstream for designer audiences. Now it’s almost Valentine’s Day, and it’s time to reap what we’ve sown in the form of these lovely little bags and accessories. From Coach to Roger Vivier, everyone’s getting in on the game.
Alexander McQueen De Manta Heart Clutch
$495 via MATCHESFASHION.COM
Burberry Kids Heart Crossbody Bag
$175 via Neiman Marcus
Charlotte Olympia Smokin Cigarette Case Clutch
$2,495 via Neiman Marcus
Christian Louboutin Sweet Charity Mini Heart Shoulder Bag
$1,395 via Net-a-Porter
Coach Cosmetic Case 19
$85 via Coach
Dolce & Gabbana Embellished Brocade Dolce Bag
$6,995 via LUISAVIAROMA
Edie Parker Jean Hearts Clutch
$1,295 via Neiman Marcus
Furla Heart Print Candy Sweetie Mini Satchel
$198 via ShopBop
Judith Leiber Heart Crystal Bag
$2,995 via Neiman Marcus
Kate Spade Love Birds Heart Tote
$348 via Kate Spade
Les Petits Joueurs Grace Lolita Heart Clutch
$610 via LUISAVIAROMA
Marc by Marc Jacobs Hear to Heart Crossbody Bag
$471 via farfetch.com
MCM Heart Bag Charm
$171 via ShopBop
Moschino Swarovski Quilted Heart Bag
$2,395 via LUISAVIAROMA
ONE by Gelareh Mizrahi I Don’t Want To Go To Bed Python Heart Bag
$315 via ShopBop
Rebecca Minkoff Heart Crossbody Bag
$198 via ShopBop
RED Valentino Suede Heart Leather Pouch
$450 via LUISAVIAROMA
Roger Vivier Small Miss Vive Heart Bag
$2,570 via LUISAVIAROMA
Salvatore Ferragamo Gancini Icona Heart Coin Purse
$280 via ShopBop
Stella McCartney Heart & Lips Falabella Clutch
$580 via Barneys
