It’s not hard to remember when the phrase “fake bag” automatically brought to mind images of plasticky, faux Louis Vuitton monograms, but according to a Women’s Wear Daily investigation, that’s no longer the case in New York City’s Chinatown.
Fashion News(Page 2)
If you’ve been tuned into Louis Vuitton‘s and creative director Nicolas Ghesquiere’s various social media channels over the past week, you’ve probably seen this coming little by little, but we now have enough of the Louis Vuitton Fall 2015 ad campaign, dubbed Series 3 by the designer, to collect and evaluate the effort.
Louis Vuitton has changed a lot over the past couple of years, and by the numbers, the shifts in strategy are starting to look like they’re working. According to research firm Millward Brown, Vuitton held onto its spot as the world’s most valuable luxury brand in 2014, and it was one of only two that gained value.