Applying algorithmic logic to fashion is tricky at best; Google itself has failed publicly at predicting what stylish shoppers might like to buy, and a recent report from trendcasting duo Credit Suisse and NetBase makes me think they might not have quite figured it out either.
In The News(Page 2)
As we all know, Coach is in the middle of a rebranding effort to make itself palatable to a more discerning, higher-spending clientele, and it looks like that transition has now begun in earnest. Although Stuart Vevers’ first Coach collection has yet to start arriving in stores, the brand’s extremely slick ad campaign has already made the rounds, and now we have our first glimpse at the brand’s first in-store installation under its new creative director.
If you were expecting Chanel’s Fall 2014 collection to be posed in a Target near you for the brand’s fall ads just because of the supermarket runway show, you were wrong. Karl Lagerfeld has gone in a workout direction for Chanel’s seasonal ads, choosing to focus on the sporty side of the collection (including tons of sneakers) instead of the grocery-themed details.
Well, that didn’t take long. Only days after announcing that Christophe Lemaire would be leaving the brand to focus on his eponymous collection, Hermès announced on Thursday that Nadège Vanhee-Cybulski, most recently the head of ready-to-wear at The Row, will take over as its womenswear creative director, according to Women’s Wear Daily.
Louis Vuitton has always had one of the more comprehensive websites of the major handbag brands – it’s always had e-commerce, and even for pieces not sold online, prices and color options were generally available for shopper’ perusal – but it’s never been one of the more functional of fashion’s branded sites.
It’s hard to successfully sue anyone for ripping off a clothing design in a US court, but Balenciaga is prepared to give it a shot. The French company alleges that American mass apparel brand Steve Madden has purposefully ripped off the most recognized portion of its super-successful Motorcycle Bag with the intent of confusing consumers, and it’s prepared to prove so in court, according to The Fashion Law.
Any young fame-seeker worth his Twitter followers knows that if something works once, it’ll probably work again. With that in mind, erstwhile Birkin (“Birkin”) destroyer and photographer Tyler Shields is back and making more waves with his lofty, arty thoughts on consumerism via more photos of an Hermes (maybe) handbag in a compromising position.