Where does a brand go after it creates an It Bag? Designing something like the Mulberry Alexa is sort of like being in a bad that’s trying to record a second album after its first suddenly went triple platinum. Do you stick with what made you a star, or do you strike out in a new direction? Mulberry clearly chose the former with the Spring 2011 addition of the Mulberry Tillie Satchel.

When I first saw this bag during New York Fashion Week in the fall, it struck me as something of a pared-down Alexa, and it still does. Much of the bag’s structure is the same, but the straps and hardware have been made diminutive to give the design a simpler look. I like the hardware embossed to look like little leather straps, but I still prefer the Alexa overall. Which one would you pick?

As much as I often love Mulberry’s work, this bag is missing the essential je ne sais quoi that hits you in the face immediately when a bag is going to be a hit. Which is not to say that this design won’t sell well – I’m sure it will – but I don’t think it necessarily tells us much about where accessories are going or will inspire many other brands to imitate it. The price, however, is much more palatable that the expensive Alexa. Buy through Net-a-Porter for $1175.

  • Joyce

    I’m not sure if it will hit IT status, but I think that Tillie is more versatile than the Alexa because it is more subdued (ipad)

  • swati

    Between the PS1 and the alexa, i prefer the PS1 . Something about the alexa just doesn’t sit right with me
    Same here, between the tillie and the alexa, i would pick alexa. more versatile i feel. seems something i can carry everyday (ipad)

  • edoardo

    Thsi bag will ahve a lot of succes becuase has a style really contemproary and right for a lot of star such as Blake Lively, Olsen and so on. But I ifnd it a mdoel yet seen and it looks too much “casual-chci” that makes this bag so right for the school/college/unviersity but not for the normal life. I want more by Mulberry and it’s so sad that Mulberry purposes simply these stupid kinds of bag after Alexa’s….

    http://fashiondoesntexist.blogspot.com/

  • bisbee

    Not bad…but not great either. What’s up with that silly piece of hardware in the center? I think that’s what ruins it for me…

  • Edia

    I prefer Tillie over Alexa since I think that Tillie looks more grown up and at the same time more edgy :3

  • Mochababe73

    I think the bag looks cheap. The hardware, for me, is what makes it look this way. If I saw this bag on the street, I would never have thought anyone would pay $1200 for it.

  • Sara

    This bag is ok but i think Mulberry shouldve gone for something different, for me, they´re expoiting the alexa design when they have the talent and the means to create a complete new and great IT bag…(ipad)

  • carrie

    It’s just ok.

  • ob la di ob la da

    I like the light blue Tillie that’s featured in a photo spread on the mulberry web site but I don’t think that’s available yet.

    Um, how exactly is the price “more palatable than the expensive Alexa”??? The buffalo leather Alexa is still $1150 for regular size and $1250 for OS on mulberry.com. The Alexa actually costs less…

    • http://www.purseblog.com/ Amanda Mull

      Perhaps I’m remembering incorrectly, but I’ve seen Alexas priced as high as $1900

      • pw

        I think that’s just for special leathers/materials like sparkle tweed, last year’s loopy denim, or haircalf material, etc.? The buffalo leather Alexa is still $1150 on mulberry.com. Not cheap, but it’s less than the Tillie if someone’s taking the price into consideration.

  • Lucinda

    I’m sorry but I think it’s absolutely horrid. The design is dull and the hardware looks really cheap. I will be sticking with the Alexa. (iPad)

  • Tonya

    It’s okay, I don’t exactly like the gold hardware. The leather does look yummy tho!

  • Fiel

    It’s nice, but there’s something about it that makes it look tacky. (ipad)

  • LDJ

    I actually prefer Tillie over Alexa. It stands out more to me. (ipad)

  • coachwife6

    I think the flaps will be troublesome. (ipad)

  • Kelly

    Definitely prefers the Alexa over this one! LOVE the Alexa!! (iPad)

  • Sim

    I prefer the Alexa. The hardware on the Tillie looks weird and the shape of the bag is too plain

  • ninjaninja

    I don’t like it (ipad)

  • quimerula

    I like it a lot. (ipad).

  • Shana

    Comme ci, comme ca. Not spending the $ I’m saving for the Alexa (ipad)

  • trisha

    It’s ok, not great and not bad. Looks as if you could buy it from ASOS and the center piece is very annoying

  • MsJeanDC

    I like it for a more conservative look than the Alexa

  • SS

    It’s alright. Not crazy about the “buckles.” (ipad)

  • PurseAdict

    I have to say i prefer the ALEXA better .. (ipad)

  • Marianna

    To be honest, it looks like the bag I use to carry client files. Functional but not very fashionable. (ipad)

  • jillybean307

    I think I’d like this as a school bag. It looks more functional than fashionable. (ipad)

  • 19yearslater

    I’m not sure which I like better. I never quite fell in love with Alexa, and Tillie is going into the same category of its nice but I won’t be lusting over one. (ipad)

  • Camila Delgado Vicentelli

    It’s certainly a bag to but (ipad)

  • greenpixie

    Cute. I like it, but I won’t be buying one anytime soon. (ipad)

  • Bombonica

    Looks great and it’s a bag that you can use everyday, so it worths the money

  • Ellen

    I think that it is average looking. I prefer the Alexa. (ipad)

  • Amy

    Looking at the pictures of the bags alone, I prefer the Tillie. But looking at NAP’s pictures, the Alexa looks much better when worn. And that’s more important than how it will look in my closet. Alexa wins, IMO! (ipad)

  • Stephanie

    Photo-wise, I’d definitely go for Tillie over Alexa. It’s a great bag that I’d definitely take to work or school with me. But then it would have a serious debate with the PS1 so I’m still deciding which one rules. :P

  • Vitta

    Not bad, but I think it’s time for Mulberry to move on. This particular style of a “school bag” has been repeated by different designers so many times. Have you seen the movie “Education”? The story takes place in England in 1961 and those school girls are all wearing uniforms with brown school bags that look so much like Alexa and PS1. Interesting!

  • Brenda

    I like this one more! It is more versatile! (iPad)

  • GorJess Fahsion For Less

    Funny, I just did a spot the steal with this a couple days ago. It was pretty close (not exact). The steal was only $49.90! Thus, I would agree it looks somewhat cheap!

    http://gorjessfashionforless.blogspot.com/2011/01/spot-steal-mulberry-tillie-leather-bag.html

  • Limey

    love it!!! (ipad)

  • LoveLaVie

    wanna see one in red! (ipad)

  • nini

    cute (ipad)

  • Angie

    Not really into it (iPad)

  • Kat

    I definitely prefer the Alexa over this. This one isn’t bad but, like you said, there’s something missing. It doesn’t have that oomph, it looks a little half-baked to me.

    I like this better in the sparkle tweed, though.

    http://dontaskmetosmile.wordpress.com

  • MPA

    I guess I’m just a traditionalist; I like a purse to look like a purse and not a messenger bag. I think my vote is for the Alexa… (ipad)

  • SHERRY

    the leather looks soo soft (ipad)

  • SHERRY

    could be a little bit bigger (ipad)

  • S.J.

    not too crazy bout this one (ipad)

  • S.J.

    maybe it would be better in a different color (ipad)

  • Kelly

    ALEXA!! lol (iPAd)

  • ninjaninja

    Likes just like your typical work bag you can get at Target (ipad)

  • Joy

    Meh. I think it’s too similar to the Alexa.

  • Joy

    Oops…forgot the obligatory (iPad)

  • Chloe

    I don’t see anything special about it. Pass! (ipad)

  • susan

    I prefer the Alexa…this looks to military for me. I like a softer looking bag.(ipad)

  • Kmroboto

    I like it but prefer the Alexa. (iPad)

  • DTKC

    Cute bag for a casual Friday. (iPad)

  • Elizabeth

    The Alexa for me! This one is ok, but doesn’t make me want to save my penny’s like the Alexa does. (ipad)

  • Jenn

    Cute! (ipad)

  • Jenn

    Classic (ipad)

  • Cindy

    Oh, I like it! :D (ipad)

  • mango

    cute, but sure is a lot of hardware!!! (ipad)

  • jennifer

    what is with the random hardware in the middle??

    • Kat

      It’s to hide the closing mechanism on the opposite of the flap. It’s really quite fiddly – they should’ve just stuck to their iconic postman lock. I’ve seen and held the Tillie in their flagship store… Leather looks and feels very cheap, imho.

      • Jelita78

        aaahhh..
        so that is what it is..
        i was about to ask the same thing..
        like, wth is that thingy in the middle?
        is it for us to hang some keycharm or doorknock (bag-knock) or something?
        such a weird dangling thing.. (ipad)

  • Marion

    It looks like but this isn’t that special. I definitely like the Alexa better. (ipad)

  • ninjaninja

    Way too much (ipad)

  • spanish moss

    a little too minimalist for me. (ipad)

  • ninjaninja

    High school book bag look (ipad)

  • cl

    I like the alexa much better but this is still pretty (ipad)

  • Roya

    I actually prefer this bag to the Alexa. (iPad)

  • emma

    i like the alexa way better (ipad)

  • Lizzie

    not loving the h/w…overkill

  • Christine

    I still prefer the alexa! I don’t like the h/w and its just plainly boring! (ipad)

  • Tracey G

    cute!. (ipad)

  • Matilde

    I can see where they were going with this bag, basically an Alexa you could take to the office. But I don’t love it like I love the Alexa. I already thought the Alexa was overpriced for what it was, this bag seems even cheaper in construction than the Alexa.

  • Nicole O.

    I remember seeing this bag in a cognac python & fell in love. I think the Alexa will always be a classic, but this one is nice as well.

    I prefer the cognac python over this black one.

  • Maitha

    I’ll buy the alexa instead, thank you. (ipad)

  • sharebear

    Alexa wins hands down! Somehow this bag reminds me of a postman (iPad)

  • XXAL

    the alexa is still my favorite! the embossed hardware is def a change to all the Alexa imitating purses out there, but Mulberry needs to work on this bag a little more.. i dont understand what the purpose of the hardware in the middle is? i think it would be better off without it! (ipad)

  • Chells

    This bag looks heavy. I prefer the Alexa. (ipad)

  • FashionIsMyHobby

    Better price, but I prefer the Alexa. (ipad)

  • Louise

    A case where less is most definitely, more. Blingy hardware, cheap looking leather when up close, and FAR too much money!!

  • Louise

    Oh and I cannot bare the faux snake print versions… why pay that amount of money for FAUX snake?!

  • Ken Vien

    Classic (ipad)

  • Sue

    At first glance it looked ok until I zeroed in on that piece of hardware in the middle. Totally ruins the entire bag. (Ipad)

  • Pam

    Love it.(ipad)

  • Sue E

    I love it (ipad)

  • amanda

    I prefer the Alexa, but I could see how this bag would appeal to a different audience. (ipad)

  • Tiffany

    I like the Alexa better. A LOT better :/ (ipad)

  • atrophia

    I like this quite a bit more than the Alexa. I love the details, the creative hardware, and the shape. If only they would make a similar one for Target.

  • Lianne

    It’s intereting. That’s about all I can say. (ipad)

  • Bettye

    It is such a plain handbag. (ipad)

  • Kim

    Alexa, hands down. (Ipad)

  • Caroline

    I like the Alexa a lot better, too. This one seems similar to a lot of messenger bags that are already out there. (ipad)

  • Mousse

    Don’t care for Mulberry. I’m sticking with BV. (ipad)

  • Jen

    I much prefer the Alexa…hoping to buy the mini Alexa soon!! (ipad)

  • nielnielniel

    it’s the evil 3rd eye that scares the hell outta of me

    • Jelita78

      bahahahahha..
      3rd eye!
      true! sooo true!

    • Jelita78

      bahahahahha..
      3rd eye!
      true! sooo true! (ipad)

  • Miriam

    No, I don’t (ipad)

  • nick

    Sorry, don’t like it. (ipad)

  • Justine

    I really like this! (ipad)

  • Tina W.

    I like the Tillie but I would find more use with the Alexa since the former is more casual (iPad)

  • mary

    love it! been dieing to get a mulberry bag but can’t justify carrying one! this one is so cute though! (ipad)

  • Cate

    I LOVE it as a chic work bag! (ipad)

  • Jen

    Not digging it. (ipad)

  • Isabelle

    A great option is the Rebecca Minkoff Morning After Mini!!
    It’s got a similar satchel-like shape with the rocker attitude and is more affordable but still good quality.

    You can find it on eBay:

    http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=250757752364&ssPageName=STRK:MESELX:IT#ht_500wt_1139

    The leather is so soft!! Such a classic, iconic bag with an attitude!!
    Love it!!! (ipad)

  • helen

    I personally like smaller bags. (ipad)

  • Mel

    I’m loving the hardware! (ipad)

  • Lina

    great bag! (ipad)

  • Olivier

    I personally think that the Alexa is better, that bag is just unbeatable! But I have to say that I like the Tillie a lot, too! The hardware looks really nice, and so does the leather! (ipad)

  • KY

    I love the Alexa better, but I wouldn’t say no to this bag. (ipad)

  • Emma Glass

    The Alexa is a billion times better (ipad)

  • ninjaninja

    Blah (ipad)

  • Courtney

    I love this bag. It’s a great shape, it’s simple, it’s classic. (ipad)

  • Elaine

    The Alexa is so much better! The Tillie just doesn’t seem special in any way and doesn’t seem worth the price. (ipad)

  • beanyce126

    def like this, could be a school or a work bag. (ipad)

  • Lisa Sherwood

    great workbag! (iPad)

  • Chic ‘n Cheap Living

    I agree – it’s missing something and I just don’t love the hardware (ipad)

  • ladyjessica42

    I really don’t care much for this bag. It is simply missing the charm from the other Mulberry bags…I’d gladly take the Alexa over this bag any day! (ipad)

  • Lia

    i have to agree with the comment that the tillie just doesn’t have enough charm. i’ll be getting the alexa oak soon, and i’d go for other colors of alexa than tillie. (ipad)

  • Smith

    nope.com (ipad)

  • Deborah Curran

    I like the smaller bag and the leather looks so soft – ipad

  • ellen

    I like this bag, good for work and will og well with office outfits (ipad)

  • Heidi

    Definitely not as nice as the Alexa. (ipad)

  • mango

    very sexy!!!! love the alexa just as much (ipad)

  • mulberry lady

    nono … no idea with this bag. hate this bag had a third eye in the center, for me it’s very ugly :( very disappointed to the new collection

  • I Tso

    I really like this bag, I especially like the hardware. I can’t say that I like the strap very much.

    Why do most designers create a lovely oversize bag and put a one inch wide strap. When it’s clear that the bag will gain weight and give us whip lash. Just a thought…

  • Desaria

    all love it love the gold accents (ipad)

  • nini

    a bit on the plain side. (ipad)

  • wendy

    I prefer the Alexa. (ipad)

  • Ashley

    i like the size and shape of this bag (ipad)

  • Christine

    they look really similar. both are nice! (ipad)

  • http://www.highlandvacationclub.com

    i like this very much, very attractive!!
    http://www.highlandholidayhomes.co/