Where does a brand go after it creates an It Bag? Designing something like the Mulberry Alexa is sort of like being in a bad that’s trying to record a second album after its first suddenly went triple platinum. Do you stick with what made you a star, or do you strike out in a new direction?

At this point, I honestly thought that I had seen everything the Mulberry Bayswater had to show me. Yes, it’s a great everyday bag. I’ll never deny that. But I’ve seen it in so many leather, colors patterns and other materials that I didn’t expect to be surprised by it any more.

The coveted and now classic Mulberry Alexa has been reinterpreted with quilted denim and a black and pink tie-dye pattern.

It’s so easy to get caught up in trends, gimmicks and the Next Big Thing when you follow fashion. The industry moves through ideas at a pace that can be both exhausting and exhilarating, and sometimes you lose sight of the beauty of basic things.

The Ash Camy Cross Body Bag and the Mulberry Lily are twins, more identical than fraternal at that.

It’s been an undeniably fabulous year for Mulberry. The Alexa bag took off into the stratosphere with the endorsement of namesake Alexa Chung and brought hordes of new customers to the brand’s signature British It Girl look, and it appears as though things won’t be slowing down at all for Mulberry Spring 2011.

One of the most highly anticipated handbag collaborations for Target was their partnership with Mulberry. Once it was first announced, every fashionista was anxiously awaiting a peek at the line. Luckily, Gilt Groupe partnered with Mulberry to sell some of the items before they hit Target stores.

Much has been made over fall’s leopard trend (in fact, much has been made by us), but it’s been difficult to crown a clear winner when trying to decide on the best leopard bag of the season. When we did a decidedly non-comprehensive roundup of some of the season’s spotted bags two months ago, many people liked the YSL option that cost a very unfortunate $3500.

The Mulberry Bayswater deserves credit where credit is due, it is truly much more of an iconic piece than many give it credit for. The shape and style of the bag has been compared to the Hermes Birkin countless times, and while there are similar aspects they are still very different bags.

We’re a couple days late on this story because we were hoping to have pictures for you, but no such luck. Instead, we’ll have to use our imaginations to figure out what Mulberry‘s line for use discount retailer Target will look like.