Where does a brand go after it creates an It Bag? Designing something like the Mulberry Alexa is sort of like being in a bad that’s trying to record a second album after its first suddenly went triple platinum. Do you stick with what made you a star, or do you strike out in a new direction?
Mulberry Handbags and Purses(Page 6)
It’s been an undeniably fabulous year for Mulberry. The Alexa bag took off into the stratosphere with the endorsement of namesake Alexa Chung and brought hordes of new customers to the brand’s signature British It Girl look, and it appears as though things won’t be slowing down at all for Mulberry Spring 2011.
One of the most highly anticipated handbag collaborations for Target was their partnership with Mulberry. Once it was first announced, every fashionista was anxiously awaiting a peek at the line. Luckily, Gilt Groupe partnered with Mulberry to sell some of the items before they hit Target stores.
Much has been made over fall’s leopard trend (in fact, much has been made by us), but it’s been difficult to crown a clear winner when trying to decide on the best leopard bag of the season. When we did a decidedly non-comprehensive roundup of some of the season’s spotted bags two months ago, many people liked the YSL option that cost a very unfortunate $3500.
We’re a couple days late on this story because we were hoping to have pictures for you, but no such luck. Instead, we’ll have to use our imaginations to figure out what Mulberry‘s line for use discount retailer Target will look like.