There’s plenty to love about Mulberry Fall 2011, but one thing that I continually appreciate about Mulberry in general is that the brand always remembers where its bread is buttered: Handbags. Some brands only show a light smattering of purses on their runways, if any at all, but Mulberry knows that a huge proportion of its clientele exists because of the brand’s famous bags, and accordingly, it provides plenty of accessory eye candy during its seasonal presentations.
Mulberry Handbags and Purses(Page 6)
This may seem like bold talk, but casual clutches are a totally under-appreciated and under-carried type of handbag. Please allow me to use the brand new Mulberry Alexa All In One Clutch to explain why.
On the surface, clutches may have a rather singular purpose: to look cute and unobtrusive with a nighttime outfit.
Where does a brand go after it creates an It Bag? Designing something like the Mulberry Alexa is sort of like being in a bad that’s trying to record a second album after its first suddenly went triple platinum.
At this point, I honestly thought that I had seen everything the Mulberry Bayswater had to show me. Yes, it’s a great everyday bag. I’ll never deny that. But I’ve seen it in so many leather, colors patterns and other materials that I didn’t expect to be surprised by it any more.
It’s so easy to get caught up in trends, gimmicks and the Next Big Thing when you follow fashion. The industry moves through ideas at a pace that can be both exhausting and exhilarating, and sometimes you lose sight of the beauty of basic things.
It’s been an undeniably fabulous year for Mulberry. The Alexa bag took off into the stratosphere with the endorsement of namesake Alexa Chung and brought hordes of new customers to the brand’s signature British It Girl look, and it appears as though things won’t be slowing down at all for Mulberry Spring 2011.
One of the most highly anticipated handbag collaborations for Target was their partnership with Mulberry. Once it was first announced, every fashionista was anxiously awaiting a peek at the line. Luckily, Gilt Groupe partnered with Mulberry to sell some of the items before they hit Target stores.
Much has been made over fall’s leopard trend (in fact, much has been made by us), but it’s been difficult to crown a clear winner when trying to decide on the best leopard bag of the season.