For the highest tier of luxury brands, there’s nowhere to go but up. The world’s super rich just keep getting richer, and because the Internet has opened up access to the world’s finest clothing and accessories to a wider range of consumers, the stakes of one-upmanship among the yacht set are forever rising.
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Back in November, we caught Mugler creative director Nicola Formichetti with an Hermes Birkin covered in his own drawings, and it seems as though he didn’t just stop there. Formichetti, who’s perhaps most widely known for being Lady Gaga’s stylist, has also translated his drawings to a limited-edition, doodle-covered handbag line for Mulger, like the Mugler Muglerette M Bag, sold exclusively at ShopBop.
The designers of today may not have all taken to social media, but most of them are embracing it in their own ways. While Chanel isn’t busy building a major Twitter presence, the brand and its designer, Karl Lagerfeld, are busy thinking of coy ways to get everyone talking about their designs and shows.