Jessica Alba Louis Vuitton Soft Lockit Bag

Here’s Jessica Alba, out and about in LA, carrying her own pale pink Louis Vuitton Soft Lockit Bag. She’s at least the fourth major celeb we’ve caught carrying one in the past month. In fact, we just saw Charlize Theron carrying the same bag last week. This bag is sold out on the Louis Vuitton website, but should be available in stores for $4,250 in July. Jessica Alba is a long-time LV fan, and you can see the bulk of her designer handbag collection in “The Many Bags of Jessica Alba” and “The Many Bags of Jessica Alba, Part 2.”

I think it’s fair to say at this point that Louis Vuitton is putting a huge marketing effort behind its latest marquee bag. The brand has made no bones about its efforts to make over its image in a more subtle, high-end way, and getting bags like this one in front of as many people as possible, via both advertising and celeb placements, seems to be a big part of that strategy. Is it working, PB readers? Do you feel strangely compelled to acquire a Soft Lockit?

Continue to gallery
  • Sandy

    I guess I do. I have not been so tempted to purchase an LV for a very long time. I probably will not buy it…at least not yet. The bag would have to prove it has staying power…but it is pretty great!

  • B

    No. I hate the shape. Do these companies just give Jessica their bags? She always has new bags.

    • Amanda Mull

      Many companies do indeed send her things. She’s more willing than most stars to wear whatever gets sent her way, from what I’ve heard, so that’s why you so rarely see her repeat clothes or a bag – being highly visible and not overly brand-particular means she probably gets tons of stuff.

  • Petra B.

    It’s undoubtedly a gorgeous bag. It’s shape is simple enough, the leather looks buttery soft and the pink hue is so versatile. I am a gal of optional shoulder straps per se, but i’d make an exception for this bag.

  • Sue

    Nice bag but way too expensive. Would rather have hermes or bottega.

    • Elisa

      Me too, I love Hermes.

  • Regina George

    LV, stop trying to make Lockit happen, It’s not gonna happen!

  • Anjum Hameed

    The bag has been available here in Dubai the past 3 weeks or so..I was tempted when I saw the photos, but I just don’t care for the colors that are available now..more colors and combinations are supposed to be out later on in the year so I’m going to wait.

  • Bags are forever

    I love LV, but right now I have come to the Point, where I think the prices increased to a ridiculous High! Even with great quality and Materials, I would take that kind of Money to Hermes or Chanel! So: No, its not working!

  • iszn

    Way to expensive for an LV bag. Also, I have left the LV bandwagon long time ago, time to branch to another brand.

  • citizenlen

    the leather seem buttery soft and quality but there’s just no wow factor for me.

  • jen

    I love is clean and simple which i appreciate but 4 grand?!?!?!?! No way!! I’d invest in Channel or Hermes first.

  • xef

    gia xe honda     và thích gia xe yamaha gia xe suzuki gia xe sym gia xe ktm gia xe lexus gia xe toyota gia xe triumph  

    thu thuat ? thu thuat photoshop b?n mu?n có idm crack chia se coupon va ghost win 7 unikey tim macbook kiêm luôn thu thuat facebook th? lap trinh c seo tu phan mem hay t?i winrar full nhé tôi ?i xe do và tôi n?m trong tay toàn b? oto và c? xe may n?a

  • Kylie Lee

    I was tempted enough to walk into the LV shop to check it out. The leather is soft and buttery. Loved the soft suede-like interior. BUT the sad thing is there’s no “wow”. For the price it’s going for (RM14,900 in Malaysia) I think not.

  • Elisa

    Jessica Alba makes me want everything she wears/carries! She has amazing style and makes her accessories look interesting and exciting and I love, love, love pink – even LV pink. I’m not a fan of LV for politcal reasons but Jessica Alba makes me want to own that bag too :)

  • FashionableLena

    It’s a nice bag, but like many others have said, it’s not a $4000 wow bag. You can get a bag with this similar shape and silhouette from even second tier designers in buttery leather for a far cheaper price.

  • PurseJunkie

    Forget the bag…who makes those sunglasses?

Follow Closely