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Louis Vuitton Releases Limited Edition Neverfull for America’s Cup Pop-Up Shop

Louis Vuitton knows just how we like to commemorate an occasion: with a new bag. To celebrate the 30th anniversary of the Louis Vuitton Cup serving as a qualifier to the America’s Cup yacht race, the brand has opened a pop-up shop on the San Francisco Bay and stocked it with all of the Vuitton sports gear you could want. That includes one very special, limited edition bag: the Louis Vuitton San Francisco Neverfull Tote Bag.

The store also has limited-run San Francisco beach towels and sandals, but the bag, the latest in the Articles de Voyage Neverfull series, is naturally where our curiosity lies. If you’re a San Francisco native or resident with a lot of pride in your city and a love for Louis Vuitton, this piece is a total must-have. If Vuitton ever made one for Atlanta, I’d snatch it up in a second, so I can imagine that the SF version will be gone before you know it. The bag, which retails for $1,430, is only available at the SF pop-up until the America’s Cup concludes on September 21, so head down to Pier 27/29 while you still can.

Below, check out some photos of the temporary shop, which focuses on LV’s sportier products, plus some of the chic non-handbag items that will fill it.

Louis Vuitton America's Cup Store Exterior

Louis Vuitton America's Cup Store Interior 2

Louis Vuitton America's Cup Store Interior 1

Louis Vuitton America's Cup Binoculars

Louis Vuitton America's Cup Book

Louis Vuitton America's Cup Watch Leather

Louis Vuitton America's Cup Watch Black and Blue

Louis Vuitton America's Cup Watch Black

Louis Vuitton Cup Damier Crossbody Bag

Louis Vuitton Cup Damier Backpack

Louis Vuitton San Francisco Beach Towel

Louis Vuitton San Francisco Ethnic Sandals

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