Louis Vuitton just reintroduced its classic Lockit bag (which originally debuted in the 1950’s), and A-list celebrities are taking to it like flies on flypaper, which bodes extremely well for the brand. Here’s Reese Witherspoon, leaving The Ivy in Santa Monica after lunch this past weekend, carrying a brand new, bright pink Louis Vuitton Soft Lockit Bag. Karlie Kloss was among the first to carry it in public last week, and her Soft Lockit was pastel pink. Both Reese and Karlie’s bags already have customized initials on the cloche. No word on price and availability to the public yet, but those details should be made available shortly.
The Louis Vuitton Soft Lockit was one of the sexier bags featured in Michelle Williams’ latest LV campaign, which emphasized the brand’s latest crop of luxe, logo-lite options, like the Soft Lockit, the Capucines and the Alma. I actually greatly prefer the grey Soft Lockit with contrast stitching that appears in the ads to either Reese’s or Karlie’s.