Louis Vuitton

When you’re trying to give your brand a refreshed, ultra-exclusive sheen in the face of a consumer market that has grown tired of its flash, aligning the brand with well-respected artists, designers and aesthetic thinkers …

Here’s Jessica Alba, out and about in LA, carrying her own pale pink Louis Vuitton Soft Lockit Bag. She’s at least the fourth major celeb we’ve caught carrying one in the past month. In fact, …

Here’s Charlize Theron, arriving at LAX with her son Jackson and boyfriend Sean Penn, carrying a Louis Vuitton Soft Lockit Bag. The Soft Lockit is a brand new launch for Louis Vuitton, and Megs penned …

Louis Vuitton Soft Lockit

When the new Louis Vuitton ad campaign staring Michelle Williams came out, both the bags and Michelle were incredibly well-received. The standout bag of the bunch was a twist on a classic, the Louis Vuitton …

While some brands go out of their ways (and max out their budgets) to attract the most high-profile stars to their shows, brands that enjoy an outrageous amount of publicity simply by virtue of being …

Nicolas Ghesquiere’s first collection at the helm of Louis Vuitton set a very particular tone for the brand’s bags going forward; they would be recognizably Vuitton, but very different than what predecessor Marc Jacobs designed …

Because accurate, complete, up-to-date information about some of the world’s most popular handbags can be hard to come by in a single place, especially when a brand is cagey about selling its bags online, we’re …

Louis Vuitton just reintroduced its classic Lockit bag (which originally debuted in the 1950’s), and A-list celebrities are taking to it like flies on flypaper, which bodes extremely well for the brand. Here’s Reese Witherspoon, …

Louis-Vuitton-Soft- Lockit

The iconic Louis Vuitton Lockit appeared first in 1958, and seemingly endless new renditions have followed. The latest version, seen first in the brand’s new campaign with Michelle Williams, is my favorite by far. The …

For brands that rely heavily on their accessories collections for revenue, the standard four seasonal collections just won’t cut it; not only do their customers demand more variety, but so do their bottom lines. Because …

Louis Vuitton’s much-publicized move away from its iconic monogram canvas has resulted in two accessories biproducts: more leather and exotic handbags and more Damier handbags. With the introduction of the Louis Vuitton Spring 2014 Men’s …

Despite changes at Louis Vuitton in every area from creative director to accessories strategy, it looks like one thing is staying constant, at least for now: Michelle Williams will be the face of Louis Vuitton’s …

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