The last time we mentioned Louis Vuitton’s exclusivity problem, you guys had a lot to say, and much of it was demonstrative of the challenges that Vuitton faces going forward – how does a company whose incredibly recognizable logo bags have become ubiquitous maintain its air of exclusivity for top-tier customers?
Louis Vuitton Handbags and Purses(Page 9)
Louis Vuitton will never let us down when it comes to finding a way to add in its iconic monogram logo onto each new season of bags. It’s part of the genius behind the brand; the company has a knack for continuously showing us its logo on anything and everything they create.
The more people get used to shopping for luxury goods online, the more they want options, especially when it comes to things that are vintage, pre-owned or no longer available in regular stores. (Or sold in very limited retail locations, like Louis Vuitton or Chanel.) Several types services, from dedicated luxury re-sellers like Portero to flash sale sites like Rue La La, to traditional auction houses like Heritage Auctions that now offer online options for luxury goods, have sprung up to meet those desires, but some retailers like ShopBop are taking the search for vintage designer handbags into their own hands.
Here’s Alexa Chung once again, prowling the streets of Manhattan with an adorable black Chanel Mini Classic Flap Bag and a customized Louis Vuitton Mon Monogram Keepall Bag. We just spotted Alexa last week towing her Mon Monogram Pegase Suitcase around NYC.
As a real, live single woman in her 20s who is dating in New York City, I make a lot of small talk with dudes who I don’t know very well. Almost invariably, when a dude finds out what I do for a living, first he wants to tell me about that time where he spent an “exorbitant” amount of money (usually less than $600 – straight guys and their bags are so adorable) on a bag that he actually loves, and it was totally worth it, so he understands the whole handbag thing.
Louis Vuitton luggage has been a fairly hot topic here on PB as of late. I’ve read your comments extensively, and PB reader feelings on the issue are pretty neatly divided between, “It’s tacky and overpriced,” and, “If you can afford it, flaunt it.” Today we’re not dealing with massive piles of LV, just a single, customized Louis Vuitton Mon Monogram Pegase Suitcase that’s being wheeled around NYC by none other than Alexa Chung.
As Christina Passariello wrote in a recent Wall Street Journal article, Louis Vuitton, with its flagging growth and logo-covered bags, now finds itself in the throes of the fashion business’ most baffling paradox – how do you sell bags to as many people as possible without becoming a company that’s associated with mass-market consumerism instead of rarified luxury?