As Christina Passariello wrote in a recent Wall Street Journal article, Louis Vuitton, with its flagging growth and logo-covered bags, now finds itself in the throes of the fashion business’ most baffling paradox – how do you sell bags to as many people as possible without becoming a company that’s associated with mass-market consumerism instead of rarified luxury?
Louis Vuitton Handbags and Purses(Page 9)
Louis Vuitton is at it again. The brand is known for its striking ad campaigns, featuring everything from romantic train scenes to Muhammad Ali and his trusty Louis Vuitton Keepall, and for the classic Louis Vuitton Alma Bag, Vuitton creative director Marc Jacobs has tapped models Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger to take the bags for a city stroll.
The best things about Louis Vuitton, in my view, are the sheer volume of handbag designs the company produces every season and the enormous leather goods history on which Vuitton has to draw. For the Louis Vuitton Monceau BB, new for Spring 2013, both of those uniquely Vuitton elements come in to play; the result is a beautiful, modern take on an old favorite.
There are few sure things in life (other than death and taxes, as the old trope goes), but a bevy of beautiful handbags at a Louis Vuitton show is absolutely on that short list. The company makes no bones about the importance of leather goods to its business, and creative director Marc Jacobs always makes sure to put the best of the best on display for editors, buyers and LV fans alike.
We know Jillian Michaels isn’t a stranger to weightlifting, so it’s no surprise that she’s handling her giant Louis Vuitton Mon Monogram Keepall like it’s a clutch. The Mon Monogram is a customized version of the aptly named Louis Vuitton Keepall – each bag is personalized with your initials and up to two colored stripes of your choosing.
There are few brands from which I will happily buy monogrammed pieces, and Louis Vuitton is one of them. It’s not that I actively seek LV out, but somehow, it seems to seek me out – Louis Vuitton just does that to me.
For reasons that are perhaps obvious, I don’t follow men’s fashion as closely as I do women’s, but I love to look through the looks after the Louis Vuitton men’s show every season. Vuitton is a unique brand in that it has almost equal appeal to both genders; where most companies specialize, Vuitton achieves equal-opportunity luxury.
Why are we posting about this? Well, it’s Wednesday, so I say, why not? Today in random but tasty news, we have L.A. Clipper Ronny Turiaf pictured at his birthday party with a custom Louis Vuitton Cake. If you follow me on Instagram, you know I have a major sweet-tooth, and something about a cake being made to look like a bag just gives me happy feelings.