We’ve been following along with the story of Louis Vuitton’s very publicly shifting accessories strategy very closely, and each time we update you on it, you guys have a lot to say. The story and Vuitton’s attitudes toward its customers bring out a lot of opinions, both for and against the brand’s attempts to shift its focus to a more leather-centric, higher-dollar customer, but we’ve never asked you guys straight-up whether or not the shift has affected your own purchasing behavior.
According to the Telegraph, third quarter growth for LVMH weakened to just two percent, an outcome which the conglomerate’s recent shift in strategy probably predicted. Although that’s still growth, it’s certainly a marked shift from what the world’s largest luxury company is used to and the kind of growth its counted on in the past.
At the time of this writing, we don’t know if Marc Jacobs’ show today for Louis Vuitton will be the last in his 16-year tenure as the creative leader of the incredibly powerful French brand. What we do know, however, is what Jacobs has done for Vuitton so far, which is nothing short of turning the brand into a household name with one of the most iconic logos in fashion history.