Louis Vuitton Icon and Iconoclasts

When you’re trying to give your brand a refreshed, ultra-exclusive sheen in the face of a consumer market that has grown tired of its flash, aligning the brand with well-respected artists, designers and aesthetic thinkers is one of the tried-and-true paths to take toward redemption.

Jessica Alba Louis Vuitton Soft Lockit Bag

Here’s Jessica Alba, out and about in LA, carrying her own pale pink Louis Vuitton Soft Lockit Bag. She’s at least the fourth major celeb we’ve caught carrying one in the past month. In fact, we just saw Charlize Theron carrying the same bag last week.

Charlize Theron Louis Vuitton Soft Lockit Bag

Here’s Charlize Theron, arriving at LAX with her son Jackson and boyfriend Sean Penn, carrying a Louis Vuitton Soft Lockit Bag. The Soft Lockit is a brand new launch for Louis Vuitton, and Megs penned an extensive review of this reinvented LV classic earlier in the week.

Louis Vuitton Soft Lockit

When the new Louis Vuitton ad campaign staring Michelle Williams came out, both the bags and Michelle were incredibly well-received. The standout bag of the bunch was a twist on a classic, the Louis Vuitton Soft Lockit. The new version seems to have lured in everyone, from the classic Louis Vuitton lovers to the skeptics, with its beautiful leather, softer sides and extremely elegant design.

Louis Vuitton Cruise 2014 Show Handbags Attendees

While some brands go out of their ways (and max out their budgets) to attract the most high-profile stars to their shows, brands that enjoy an outrageous amount of publicity simply by virtue of being themselves tend to cultivate a group of their celebrities.

Louis Vuitton Mask Bag

Nicolas Ghesquiere’s first collection at the helm of Louis Vuitton set a very particular tone for the brand’s bags going forward; they would be recognizably Vuitton, but very different than what predecessor Marc Jacobs designed during his decade-and-a-half leading the French leather goods behemoth.

Louis Vuitton Neverfull PM MM GM Bag Guide

Because accurate, complete, up-to-date information about some of the world’s most popular handbags can be hard to come by in a single place, especially when a brand is cagey about selling its bags online, we’re launching a new feature: The Ultimate Bag Guides.

Reese Witherspoon Louis Vuitton Soft Lockit Bag

Louis Vuitton just reintroduced its classic Lockit bag (which originally debuted in the 1950’s), and A-list celebrities are taking to it like flies on flypaper, which bodes extremely well for the brand. Here’s Reese Witherspoon, leaving The Ivy in Santa Monica after lunch this past weekend, carrying a brand new, bright pink Louis Vuitton Soft Lockit Bag.

Louis-Vuitton-Soft- Lockit

The iconic Louis Vuitton Lockit appeared first in 1958, and seemingly endless new renditions have followed. The latest version, seen first in the brand’s new campaign with Michelle Williams, is my favorite by far. The supple Veau Cachemire of the Louis Vuitton Soft Lockit Bag provides a stunning appearance with a distinctive, ladylike feel.

Louis Vuitton Epi Leather Neverfull Tote MM Lilas

For brands that rely heavily on their accessories collections for revenue, the standard four seasonal collections just won’t cut it; not only do their customers demand more variety, but so do their bottom lines. Because of those parallel motivations, Louis Vuitton releases a limited, usually travel-themed summer collection every year, and the Louis Vuitton Summer 2014 Bags and Accessories have landed.

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