When Louis Vuitton first released the Capucines bag, the overwhelming majority loved it, myself included. Fast forward a couple of years and the bag remains a fan favorite. Louis Vuitton is a brand that knows to stick to a good thing when they have it, and with a minor tweak of adding contrasting details, Louis Vuitton took an already beautiful bag to the next level.
Louis Vuitton has changed a lot over the past couple of years, and by the numbers, the shifts in strategy are starting to look like they’re working. According to research firm Millward Brown, Vuitton held onto its spot as the world’s most valuable luxury brand in 2014, and it was one of only two that gained value.
It’s hard to be unimpressed with anything that happens at golden hour in Palm Springs, which is exactly when the Louis Vuitton Cruise 2016 show took place last week. Vuitton’s Nicolas Ghesquiere brought the spectacle to the West Coast, mining the region’s color scheme and desert palms for a collection full of lovely accessories for cool girls and sophisticated women alike.
Yesterday, we brought you news of some new Monogram Canvas prints that Louis Vuitton is trying out for summer, and now we have some news on the leather front. On Twitter yesterday, the brand unveiled its newest leather design, the Louis Vuitton Volta Bag, alongside its new ad campaign with returning star Michelle Williams.
In order to keep its huge fan base satisfied, Louis Vuitton has reinvented its iconic monogram prints in dozens of ways, starting during the tenure of Marc Jacobs as creative director. That tradition has continued under Nicolas Ghesquiere, and for Summer 2015, the brand has released a series of bags in two new prints.
A couple weeks ago, Vlad and I were in Texas for SXSW and attended the conference’s panel on Global Digital Trends for the Luxury Consumer. It wasn’t a fashion-specific panel, but during the talk, one of the presenters mentioned a recent Business Insider article about consumer perceptions of Louis Vuitton in China.
When it’s still this cold at the end of March, it’s impossible not to start thinking about travel to places on the globe where we can get some relief. In that sense, the Louis Vuitton The Spirit of Travel Spring 2015 campaign is perfectly timed–who wouldn’t want to look at images of models, beautiful bags in hand, frolicking in front of perfectly turquoise seas in the French West Indes?
At Louis Vuitton, handbags are king. The brand might now make full lines of ready-to-wear, outerwear, shoes, accessories and jewelry, but if the bags are selling, none of that other stuff really matters. With the new bags that debuted as part of the brand’s Fall 2015 collection this morning, that shouldn’t be a problem.