A couple weeks ago, Vlad and I were in Texas for SXSW and attended the conference’s panel on Global Digital Trends for the Luxury Consumer. It wasn’t a fashion-specific panel, but during the talk, one of the presenters mentioned a recent Business Insider article about consumer perceptions of Louis Vuitton in China.
When it’s still this cold at the end of March, it’s impossible not to start thinking about travel to places on the globe where we can get some relief. In that sense, the Louis Vuitton The Spirit of Travel Spring 2015 campaign is perfectly timed–who wouldn’t want to look at images of models, beautiful bags in hand, frolicking in front of perfectly turquoise seas in the French West Indes?
At Louis Vuitton, handbags are king. The brand might now make full lines of ready-to-wear, outerwear, shoes, accessories and jewelry, but if the bags are selling, none of that other stuff really matters. With the new bags that debuted as part of the brand’s Fall 2015 collection this morning, that shouldn’t be a problem.
It’s amazing how quickly Nicolas Ghesquiere has changed the aesthetic at Louis Vuitton. It’s one thing to come in to a globally recognized brand after the decade-and-a-half tenure of a legend like Marc Jacobs and put together your own collection with your own quirks; it’s quite another to do that in a way that the industry buys into whole-heartedly, as it seems to with Ghesquiere’s Vuitton.
Nicolas Ghesquiere is onto his second major season of agenda-setting at the new Louis Vuitton, and his dreamy-mod vision of 70s nostalgia has returned for the Louis Vuitton Spring 2015 ad campaign. Ghesquiere started revealing the photos, lensed by Annie Leibovitz, Bruce Weber and Juergen Teller (just like last season) on his personal Instagram account at the end of last year, and now the brand itself has added a few more official ads to the lineup.
Historically, “discreet” hasn’t often been a word used to describe Louis Vuitton bags, but times are a-changing at the French leather goods powerhouse. Several seasons before Nicolas Ghesquiere was brought in to helm the women’s side of the company, Kim Jones was hired to oversee the men’s side of things; his contribution to the brand’s legacy has already been tremendous.
Here’s Rihanna, heading to dinner at Nobu in Tribeca on a particularly blustery night in NYC. She’s carrying the Louis Vuitton x Frank Gehry Twisted Box Monogram Bag, which retails for $4,400 in select Vuitton stores as part of the brand’s “Celebrating Monogram” collaboration with six fashion and design luminaries.