Louis Vuitton on screen
On February 15th, Louis Vuitton will venture into a new realm, one that it does not even know. Moving from print Ads, Louis Vuitton will debut on screen showing a travel-themed 90 second television and movie theater advertisement. This clip is not focused on the celebrities, rather on travel, to bring Louis Vuitton lovers together world-wide. The advertisement was shot in France, Spin, India and Japan. LVMH MoÃ«t Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.”
I look forward to seeing one of the quintessential luxury houses on screen. What about you?
Article and picture via New York Times.
IN an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said Tuesday that it planned to advertise on television for the first time, with a travel-themed 90-second spot that was shot in France, Spain, India and Japan.
The campaign, which will start Feb. 15, will run on cable and satellite television channels and in movie theaters around the world, the company said. It shows ordinary people, rather than celebrities like Catherine Deneuve, Andre Agassi and Mikhail Gorbachev, who are featured in a current print campaign for the label.
Louis Vuitton, a unit of LVMH MoÃ«t Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.”
High-end fashion brands and luxury goods companies have generally avoided television advertising, sticking mostly to magazines and, in some cases, newspapers.