Louis Vuitton Cruise 2010

Cruise show season is kind of odd – instead of having a proper Fashion Week where all of the collections are presented together, they’re released slowly in shows around America and Europe, each with very different backdrops and moods. For example, Chanel, a brand that always shows at Paris Fashion Week, chose to present its Cruise collection this year on a Venice boardwalk.

Louis Vuitton, another house that traditionally shows in Paris, didn’t have a real show at all – instead, the clothes were presented as we see them here. It’s a more understated choice for a more informal season and smaller collection, but that doesn’t mean the sailor-and-pinup-inspired clothes and accessories are any less exciting. In fact, they’re refreshingly clean and pretty, but with just enough 80s urban influence to put Louis Vuitton creative director Marc Jacobs’ signature spin on the retro looks.