Comments on: Louis Vuitton Advertisement

By: MarkRight

MarkRight — Wed, 21 Oct 2009 17:55:27 +0000

Interesting story you got here. I’d like to read more concerning that matter.

By: kittyhat

kittyhat — Sun, 15 Jun 2008 17:56:34 +0000

Perhaps people are having a hard time reconciling their quest for personal growth with the subtitle on this blog: “Shalllow Obsessing Strongly Encouraged”. I loved the self inquiry in the ad since that is already an important part of my life. The funny thing is I just bought my FIRST designer handbag yesterday – a LV Palermo PM – a thousand dollar present for my upcoming 46th birthday. I think there is a possible balance between self-inquiry and material posessions. The key is simply to enjoy what you have with out believing it is who you are.

By: Arthur

Arthur — Sun, 09 Mar 2008 03:32:33 +0000

I was in my hotel room listening to the television when this ad appeared. It really got my attention. I approached the television and asked myself “What is this?” It was not until the end of the ad that the LV information appeared. I have never purchased an LV product, and prefer products without the brand identification so obvious. However, this ad caused me to view LV with a greater respect. I do not watch much television at home, and in watching the overall programing offered on the television in my hotel room, I was generally dismayed over the quality of the general broadcast material offered on the various stations much of which reflected a lack of civility in our culture. I was appreciative that LV had placed this ad amoungst the overall course, violent, intolerent, angry, insensitive, ordinary, and sick television programing. When I got home, I searched on the internet to learn more about this ad and to view it again. Given my reaction to the ad, what more in the way of a response would a business want? Also, taking the video as a work by itself, the creation is excellent! The music and video footage work very well together. The ad does not attempt to make everything crystal clear. It not clear what some of the video is. Therefore, it leaves a lot to each viewer to bring their own understanding to the ad. In other words, its somewhat dreamlike, and subject to individual interpretation. The video is an excellent piece of work.

By: tenmosquito

tenmosquito — Mon, 03 Mar 2008 06:52:39 +0000

The fonts used in the ad actually reminds me of an HP commercial… like taking pictures of your journey and print your memories on an HP printer LOL

I know that is totally irrevelant – but honestly – I think it was too abstract for the general public.

By: Linda Dobbins

Linda Dobbins — Sat, 16 Feb 2008 16:30:21 +0000

Maybe I was in the mood for self-reflection, I’m not sure; but the ad caught my attention enough to look for it on the internet so I could write down the content. As for it connecting with LV–I’ll definitely remember the brand because I will relate it to the message–much like the smell of coffee to its taste. Therefore, it’s probably an affective ad, however one feels about the connection of the message and LV. I LOVED the WORDS! Linda

By: PurseFanatic

PurseFanatic — Wed, 13 Feb 2008 02:12:36 +0000

I love it. Louis Vuitton was started off as a luggage company and I love the fact that they consistently pay homage to that fact. I love how the ad shows you can travel to the ends of the world to discover yourself and still have good sturdy luggage to go with you. LV really takes a beating, and they have been known for years to be carried by people on safaris and traveling to not so glamorous places, I think that’s the whole point. Lovely ad.

By: vivi

vivi — Tue, 12 Feb 2008 22:03:24 +0000

i, for one, loved it. yeah – so the one liners were kind of cheesy and oversaturated, but i think that it is trying to evoke the feeling of a journey…and the flashes of lv monogram wasn’t so much of a “buy lv and you will find your journey” message so much of a “and let us come with you as you discover yourself.” no? was i reading too much into it?

whatever, i still liked it.

By: Daniela

Daniela — Tue, 12 Feb 2008 16:24:50 +0000

It is boring and totally lacking originality. Could be an ad for a car (they are also usually pretty boring and misleading – showing empty streets and a clean environment), could be for any other luxury item. You have to convince the public that they can lead a more interesting life if they would just buy a bag, a car, a bottle of whisky, some perfume, whatever…. And anyway, one out of two LV bags seen in the street is a fake. I am amazed by the fact that LV still has a reputation for being “exclusive”.

By: Andrea

Andrea — Mon, 11 Feb 2008 22:23:30 +0000

After watching the video again I realized that the cost of one LV bag is probably an entire years salary for that older Asian man that was pictured briefly in the beginning. Also the cost of one LV could probably fund an entire year of education for all the Asian village children that were also pictured.

Please LV, do what you do best. Show beautiful celebs, show fancy cars and luxe furniture. I see that LV wants to go back to their travel past, but honey, those days are over. If you want to show travel, show some swank celeb boarding their jet with LV on tow. Now that would make me more of a believer, not this ‘life is a journey’ metaphorical crap. Believe me, I like my luxury, don’t try to make me think that I can move mountains by caring LV under my arm, move heads…yes.

By: Ali

Ali — Mon, 11 Feb 2008 00:39:13 +0000

I don’t like it – the cinematography is nice, but the words flashing across the screen are to tacky and unappealing. I agree with Kaytey, the whole concept of “finding yourself” by buying expensive handbags is perverted, and I think they could have made a more effected ad if they had simply focused on the traveling aspect rather than the “spiritual journey.”

By: Stephanie

Stephanie — Sun, 10 Feb 2008 18:37:37 +0000

i think the problem isn’t the lack of something, they just took too much time for american audiences. we’re used to 15, 30 and 45 second spots…if it’s a minute or more, we lose interest. i don’t think it will do well with american audiences, but it won’t keep me from buying!

By: charzzy

charzzy — Sun, 10 Feb 2008 18:07:46 +0000

its boring.

By: art0fwar

art0fwar — Sun, 10 Feb 2008 14:38:58 +0000

ohh yay my video got posted!! thxs guys!

By: orangeppl

orangeppl — Sat, 09 Feb 2008 11:01:06 +0000

nice visuals. lame lexical choices. boring.
perhaps, it got lost in translation.

By: Jahpson

Jahpson — Fri, 08 Feb 2008 21:29:30 +0000

exactly. Kooba Fan expects everyone to have one opinion!!

watching that commerical doesnt make me want to run out and buy an LV. is that the whole purpose of advertisements?

By: dela

dela — Fri, 08 Feb 2008 18:05:01 +0000

As consumers we have many choices, but there is nothing wrong with critiquing something. I am sure everyone here loves LV and luxury bags in general.

By: Kooba Fan

Kooba Fan — Fri, 08 Feb 2008 17:48:02 +0000

If you don’t like LV, don’t buy it. If you don’t like the commercial, turn the channel when you see it.
It’s a choice you have to make.
You have to admit it is a nice ad-much nicer than cereal and pop commercials trying to cram sugar into your kids faces.
Again, the choice is up to the consumer whether or not to buy.

By: anti-fashionist

anti-fashionist — Fri, 08 Feb 2008 15:13:01 +0000

That’s because LV, along with every other design house, has to make a buck in order to survive. And, how does it do that? Marketing, marketing, marketing!

Also, LV is not longer going for exclusivity. They are going for world domination. If one wants something truly exclusive one has to get it custom designed and made just for one (i.e. haute couture).

By: gucci fan

gucci fan — Fri, 08 Feb 2008 15:09:23 +0000

I thought it was beautiful. It was a print add coming to life.

By: QueenMAB

QueenMAB — Fri, 08 Feb 2008 14:33:22 +0000

I liked it, but in this time of TIVO and DVRs I don’t think that the subtle logos at the end would’ve caught my eye that would make me watch this. I do like it’s elegance but they need a bit of flash to catch the customer and I agree that their magazine ads have this and love them. I would’ve fast forwarded right over this unless I knew what it was.