Tapping into a recent boom in tourism among affluent Chinese, Louis Vuitton has opened an epic new exhibit cataloging the art of travel at the National Museum of China in Beijing. The presentation, which opened this week, covers the brand’s iconic travel pieces and handbags as well as a historical view of travel from an artistic perspective.
Much has been made over the burgeoning luxury market in China, and this event, which runs through August 30th, is surely a bid to ingratiate Louis Vuitton to a country that has been driving a huge proportion of the industry’s growth. Say what you want about the tactic or its place in the art world, but one thing is for sure: LVMH knows how to create a spectacle. For those of us who won’t be making the trip to see the the display in person, we’ve got some great photos of the handbags and travel pieces featured as part of the exhibit, after the jump.
Photos by Luc Castel for Louis Vuitton, via the official Louis Vuitton Facebook page.