bernaud arnault louis vuitton We are all very aware that we pay mark up on our designer handbags, and if you are not aware, get out from under that rock. I love designer handbags, obviously, but sometimes even I gasp at the price tags. If you ever shop with me you may see me peering at price tags and my face becoming flush and then I walk off and browse more. That is from the price tag, the exorbitant price tag. But I keep on buying and I keep on sharing with all of you the next hot handbags and those that are not. The writer of Deluxe: How Luxury Lost Its Lustre, Dana Thomas, compared Louis Vuitton to McDonald’s, being recognizable as the golden arches with no pizazz from the chairman of Louis Vuitton, Bernard Arnault.

Dana Thomas is stuffing envelopes with copies of Deluxe: How Luxury Lost Its Lustre and writing notes to go with them. What to say to Bernard Arnault, chairman of Moet Hennessy Louis Vuitton, one of the world’s biggest producers of luxury goods? “Oh, I dunno. ‘I hope you enjoy my book’,” she says. Arnault will have a fit.

The French mogul is fingered as a fiendish money-making former property developer with no artistic sensibility and Louis Vuitton is characterised as the McDonald’s of the luxury industry. “A million served,” says Thomas drily. The logo is as recognisable as the golden arches. “It really is. I would certainly put it in the top 10, along with Nike, Coca-Cola.”

Read the entire article at Executive Style

Is luxury losing its wow factor to any of you?

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  • ShoeGurl

    Thanks for sharing that article. Seeing a 12-year old girl carrying a Coach or even an LV purse proves this point exactly! Unless an item is straight off the runway or of limited edition, it’s hardly considered a luxury no matter what the price tag anymore.

  • Sue

    I ordered this book from Amazon.com after seeing it reviewed on Weekend Today in New York. Although I am only half-way through it, it is extremely well-written and rips the veil off the entire luxury brand industry.

  • Bobbi

    I think this is part of the reason why there are so many smaller designers getting even a little bit of attention these days. Luxury is about exclusivity and authenticity. Finding a designer you love, even if they aren’t a big name is a luxury. I am now refusing to spend money on anything that I don’t absolutely love, its my bid to enjoy the luxury of choice.

  • Jahpson

    Thanks for that article. I am currently reading the book, and it is quite interesting. High End fashion is being exploited to the general masses, really makes one think.

    Luxury IS losing the wow factor to me. Nothing seems unique anymore. Suddenly, logos with names all over products seem more important than the actual quality of a bag. If you look at a fashion house’s statistics, I bet you that products with designer logos all over them sell more than those with more unique features.

  • On the inside

    Luxury is all about ego and vanity; it always has been and it always be. As someone who has been on the inside of the fashion insider for about 8 years now, and is about to launch a luxury casual brand, you can best believe I will be exploiting people’s ego and vanity – that’s called smart marketing – to get as much cold hard cash into my hands as possible. However, I will ensure that I am giving them excellent quality and forward-thinking design as well. But, at the end of the day, if I don’t make money – and lots of it – I will not survive in business.

    • J William Collier

      You already suck!

  • http://www.jdhrfjs.andi f3licity

    :mrgreen: :neutral: :twisted: :arrow: :shock :?: : :smile: :???: :cool: :evil: :grin: :idea: :oops: :razz: :roll: :wink: :cry: :eek: :lol: :mad: :sad: :!:

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