louisvuittonfall2012adcampaign

It’s that time of year again: time for ad campaigns! Twice a year, brands roll out images meant to sell their ideas of their collections to the public, and because handbags and accessories are so critically important to the financial wellbeing of most designers, they often figure prominently in the ads. That, of course, is relevant to our interests.

Perhaps the best illustration of that phenomenon is Louis Vuitton, whose ads are often so chock full of bags, sunglasses, scarves and other accessories that it’s hard to get a solid look at the clothes. That’s not as much the case in this first image from the Louis Vuitton Fall 2012 ad campaign, but you do get a healthy dose of leopard print front and center.

Like all of Vuitton’s recent seasonal advertising, the ads mirror the mood of the Fall 2012 runway show perfectly. (Also like all of Vuitton’s recent ads: this campaign was lensed by Steven Meisel.) We’ve been transported inside of the train that graced the show’s runway, and all of the ladies are decked out in their traveling best, from enormous hats to equally enormous leopard bags. It’s a bit expected, but certainly not ineffective. What do you think?

Image via Louis Vuitton

  • bryologue

    I love this ad campaign more than the runway show, and that is saying something because I think the clothes were not that flattering. Good thing that the bags pretty much conceal them. Plus points for the cinematic quality.

    bryologue.wordpress.com

  • http://twitter.com/Sparkle_freeze Bridget

    Oh wow, love it!! I loved the ads from last year too.. :)

  • KoutureCrochet

    Were they going for that circle freak look or was that by mistake?

  • 19yearslater

    Completely beautiful. Maybe my favorite LV ad campaign yet.

  • Angela

    ‘love the hats!

  • http://twitter.com/yuecnowulloveme roberto miranda

    there’s something about the LV ads that makes love a collection that i hated so much the previous 4 months, unfortunately the spell fades as soon as i see the clothes one more time. and i don’t know why but this photo feels so PRADA (at least the clothes)

  • http://twitter.com/OlivDonselaar Olivier v. Donselaar

    I love the model in the front with the huge sunglasses! She looks like she’s staring at us but she could also be sleeping and we wouldn’t know it!

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    OMG!! I love this concept! Everything looks so unique!