Angelina Jolie was recently spotted motoring around LA with her eldest son Maddox, carrying a brand new Louis Vuitton Capucines Bag. The bag only comes in leather and is missing 99% of the conspicuous LV logos you’d usually expect to see, which is indicative of Louis Vuitton’s desire to capture more high-dollar customers with comparatively less flashy, more high-end leather products that appeal to a broader range of designer bag fans. The Capucines isn’t an entirely new design from LV of course, simply a reinvigorated one. You can purchase it for the very Angelina Jolie appropriate price tag of $5,150 at Louis Vuitton.
Angelina starred in a Louis Vuitton “Core Values” campaign back in 2011, so she’s definitely a friend of the brand. Now discontinued, the “Core Values” campaigns were meant to emphasize heritage over high fashion, promoting values such as craftsmanship, integrity, and the cosmopolitan nature of the brand. I have a hunch that the campaign mainly exists to help you free your mind of all the brand associations you have with the myriad of LV-lugging celebrities you love to loathe, if only for a moment.