Louis Vuitton is at it again. The brand is known for its striking ad campaigns, featuring everything from romantic train scenes to Muhammad Ali and his trusty Louis Vuitton Keepall, and for the classic Louis Vuitton Alma Bag, Vuitton creative director Marc Jacobs has tapped models Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger to take the bags for a city stroll. The Chic on the Bridge campaign features, as you might guess, the Alma bags paraded across some of the world’s most famous trestles in New York, Paris and Shanghai.
Americans are likely to recognize the setting for the New York ads – it’s none other than the Brooklyn Bridge, with the Alma bags sporting an NYC-appropriate shade of taxi yellow. The ads set in France and China also feature country-appropriate shades, and the inclusion of China where London or Tokyo might have been included in years past is a clear nod to the importance of the still-expanding Chinese market for luxury goods, particularly leather. The ads, which featured Pre-Fall 2013 looks, were shot by Steven Meisel and will begin appearing in magazines starting this week. Check out the full set of images below, courtesy of Louis Vuitton.