Valentino’s New Viva Valentino Logo Jacquard Bags Have Started to Arrive in Stores

If you’re not on board for the looming resurgence of logo bags, sit this one out. For spring, Valentino has launched Viva Valentino, a collection of the brand’s super-popular Rockstud bags with panels of tonal jacquard textile that feature a diamond-V pattern. It’s a subtle logo, but it’s definitely a logo.

Valentino has covered its Rockstud bags in everything from camouflage to butterflies, and the Rockstuds have become something of a logo in and of themselves. This is yet another layer to the popular line; the textile panels will appear on all the major Rockstud shapes, including the Trapeze tote, Flap clutch, VaVaVoom shoulder bag and Lock clutch.

Perhaps most interesting, though, is that these bags are priced the same as their all-leather counterparts. Most brands look to logo fabrics to appeal to new customers by providing a lower opening price tier for their bags, but that doesn’t appear to be Valentino’s strategy here. From the photos, it appears as though the bags are constructed fully of leather with the textile panels layered on top, so that would explain the prices.

These bags are starting to filter into stores; a selection is currently available via both mytheresa.com and Valentino’s official website. Check out a representative sample below.