How often do new brands pop up that are not only fun but also affordable? We all know the answer to that question: Not often. With most lower-priced brands, not only does quality suffer, but so does design. While I have not seen handbag newcomer R&Em in person yet, I can attest to the fact that the designs are eye-catching. And that is half the battle.

R&Em will be exclusively carried at Macy’s department stores and Macys.com starting February 23rd. The line is meant to capture your attention with its fun, flirty and friendly appeal.


The face behind the inaugural collection for Spring 2011 is well-known style blogger Keiko Lynn. Her style flows perfectly with the R&Em vibe, which is fashion forward and playfully chic. The collection’s prices ranging from $15 for small goods to just over $100 for larger totes. In an accessory world where $1,500 has become the norm for many of us, this kind of price point is a delight.

Of course, with that kind of price point, you will not be getting leather. Rather R&Em has chosen to use denim, canvas, raffia, and faux leather in order to keep the designs accessible. Almost everyone has a few less-expensive bags in her closet, and as long as a design is something I can imagine myself using, I’ll consider any price point.

If you are in NYC, pop into Macy’s Herald Square tomorrow, February 23rd at 5pm, to meet Keiko Lynn for the in-store launch. And if you can’t make it tomorrow, the line will also will be available at Macy’s online.

  • 19yearslater

    Oo, these purses are cute, and the price range is very nice.

  • Mochababe73

    I really like the raffia clutch.

  • Staci

    I’m getting that yellow bag! I’m looking forward to seeing the collection in person.

  • PhotoGirl

    Cute!
    But damn. I remember when you could get a decent leather bag for $100. Now you get pleather. Or vinyl. That’s kind of sad, I think.

    That said, I really applaud you for featuring a line that is within the means of many. I honestly think that’s great.

    • Ana

      You could still get high quality leather bags from Italian artisans under $200. My favorite is Paolo Masi and Avorio.

  • Lucinda

    It might just be me, but the last one definitely reminds me of the straw and leather PS1, just saying…

  • txazdreamgirl

    I actually like the yellow one. It’s prim and springy, yet a bit edgy with the studs, while sleek and modern. Flap bags are not for me since the flap is always in the way, but they look great. The others look good too but for the bottom straw blend clutch. It looks misshapen with the zippers not sewn in straight, and the blue zippers conflicting with the black trim. It’s hard to gauge the quality vs. price point without being able to have it in hand though.

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  • itsClotairedotcom

    These are are definitely a treat in design. I now own the VIP bag courtesy of their Spring lookbook launch at Rebecca Minkoff showroom in NY last night and am in love!

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