The subjects of what kind of person buys counterfeit bags and what buying counterfeit says about a person have, admittedly, been discussed to death. On our forum and in other places, both the fake haters and the fake lovers have very, very strong opinions. People in this debate seem to get offended quickly and take the choices of the other side personally. Fake buyers think that real buyers are fashion-industry dupes; real buyers think that fake buyers are cheapskates that want everyone to think they’re rich.
The issue of counterfeiting is rife with the problems of legality, intellectual property, socioeconomics, and conspicuous consumption. Great thinkers like Jean Baudrillard have struggled mightily over the value of authenticity, the role of the replica, and what said role says about the society which embraces it. Handbags are obviously only a part of the overall authenticity question, but when Louis Vuitton can increase earnings even in a global recession, they might be a part worth considering with increased seriousness.
And that’s exactly what Duke and MIT researcher Dan Ariely did.
Click to find out his results...