Mamie Gummer for Gerard Darel

Charlotte Gainsbourg, daughter of Jane Birkin and Serge Gainsbourg, has been the face of Gerard Darel since 2003. Gerard Darel bags have gained popularity year after year, and Charlotte Gainsbourg was the face toting the bags that we fell in love with. But a new face will be taking over Gerard Darel, that of Mamie Gummer, the daughter of Meryl Streep.

It looks as though Gainsbourg will be moving on to Balenciaga, her true love, and American Gummer will take over the brand as it continues to break into the US market.

OUI, MAMIE: Is Gérard Darel setting sail for the U.S.? The Parisian fashion brand has signed American actress Mamie Gummer as its new face, replacing iconic French singer and actress Charlotte Gainsbourg, who has represented the label since 2003. New York-based Gummer, the 24-year-old daughter of Meryl Streep and artist Don Gummer, will strike a chord with the brand’s Hollywood fans, who include Eva Longoria and Jessica Alba. Currently appearing in the Roundabout Theater’s production of “Les Liaison Dangereuses” on Broadway, Gummer has two films due out this year while her first Darel campaign, shot by Inez van Lamsweerde and Vinoodh Matadin in New York, breaks for fall.

Via WWD and image via NYSD