Juicy Couture, once known only for its track suits and largely logo’d bags, is changing its handbag line in such a positive way that you’d be wrong to assume the brand can’t compete in the contemporary handbag market. After previewing Juicy’s holiday collection, I can honestly say that I adore the line.

If you are in or around NYC, join me and some designers from the Juicy Couture team for a Bags & Bubbly event and handbag trunk show. We will be at Juicy Couture on 5th Avenue and 52nd Street in NYC from 5-7 PM this Thursday, October 7th. Come browse the new handbag collection and drink champagne and eat sweets. Better yet, you can receive 20% off a full priced handbag purchase during this event. You don’t want to miss a great deal on an amazing line of handbags. We hope to see you there!

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  • Stylista

    Juicy Couture having the ability to enter the luxury market?? I’m skeptical, but very curious to see this collection!

    • http://www.purseblog.com/ Megs Mahoney Dusil

      Good point – I’m changing wording because it is more of the contemporary market that they fit into. But for the majority of the population, even contemporary is considered luxury :)

  • vicky

    Wish I could go, but I’m 3,000 miles away :)
    My first designer bag was Juicy (Scottie Dog Canvas Freedom which was very durable and is now being enjoyed by a girlfriend). I have since “moved on” to premium designers but Juicy holds a soft spot in my bag heart. Looking forward to your report on the new collection!

  • Staci

    Megs, if I could make it to NYC this week, I’d be there!

    • http://www.purseblog.com/ Megs Mahoney Dusil

      Sorry you can’t make it!! We need a big PurseBlog/tPF meet up! We will plan something :)

  • Joyce

    I work a few blocks and might be able to stop by, Megs! I’d love to meet you! Hopefully I don’t forget this event :-)

  • purseforumer

    Megs you will be there?? I am not into Juicy, but love the Chanel/Bal forums on tPF.. will try to stop by to meet you!

  • Janeski

    Megs will Vlad be there too??? Will try to stop by to meet you!!!! And then I can see those jumpy bow clutches up front and live!

  • helen

    NYC sounds like so much fun. There was a time in my life when I was actually headed in that direction. Ah nostalgia. (ipad)

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