March 8th was International Women’s Day, of which Diane von Furstenberg is a huge supporter. In the spirit of this holiday, Diane von Furstenberg has launched a contest in which you can win a $5,000 DvF Shopping Spree, trip to New York City, and a chance to have a seat at the 2009 DvF Fashion Show. This prize package is absolutely amazing and it is simple to enter. All you have to do is write an essay about the women who inspire you. The contest runs through April 19th, 2008.
Description: Diane von Furstenberg believes in the transformative value of women’s participation in society. In honor of International Women’s Day on March 8th, DVF invites you to share the love with an inspirational story about a fabulous, strong, intelligent woman who has nurtured or inspired you. What woman has accentuated the spirit of camaraderie of women, mentored or encouraged you? Submit a photo with a detailed description or write a blog, with photos if you’d like, of a woman who has positively impacted your life. The winner will win a trip for them and a friend to NYC for a $5,000 shopping spree at Diane von Furstenberg’s flagship NYC store plus two tickets to the DVF Spring 2009 fashion show!
There are only two days left to bid on the Celebrity signed The SAK Ashbury Shopper in Graffiti! Celebrities including Miley Cyrus, Cyndi Lauper, Taylor Swift, The Foo Fighters, Plain White T’s and Amy Lee have all signed these funky bags that are now up for auction. The auction ends on the 13th of March, so you have two days left to go bid for a great collectors item. Visit The SAK and check out the auction site HERE. Many of the bags have not been bid on high yet which means a major saving and awesome memorabilia for you, a loved one, or a great present!
Yesterday I brought you news of Louis Vuitton advertising on the big screen. Many of you were not over-joyed by the idea. Well now you can really give your opinion because we have the clip ready to watch. The advertisement is not even known to be Louis Vuitton until the end, keeping it simple and classic during the run. But some are saying it is boring, and if this is so, Louis Vuitton has lost your interest before they even show that it is their commercial. A special thanks to our very own art0fwar for putting the video up for us all to enjoy! Watch it and tell us what you think.
On February 15th, Louis Vuitton will venture into a new realm, one that it does not even know. Moving from print Ads, Louis Vuitton will debut on screen showing a travel-themed 90 second television and movie theater advertisement. This clip is not focused on the celebrities, rather on travel, to bring Louis Vuitton lovers together world-wide. The advertisement was shot in France, Spin, India and Japan. LVMH Moët Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.”
I look forward to seeing one of the quintessential luxury houses on screen. What about you?
IN an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said Tuesday that it planned to advertise on television for the first time, with a travel-themed 90-second spot that was shot in France, Spain, India and Japan.
The campaign, which will start Feb. 15, will run on cable and satellite television channels and in movie theaters around the world, the company said. It shows ordinary people, rather than celebrities like Catherine Deneuve, Andre Agassi and Mikhail Gorbachev, who are featured in a current print campaign for the label.
Louis Vuitton, a unit of LVMH Moët Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.”
High-end fashion brands and luxury goods companies have generally avoided television advertising, sticking mostly to magazines and, in some cases, newspapers.
Right off the bat I will tell you that this article may get many of you really worked up. The fact of the matter is that a writer from the Miami Herald took a trip to Chinatown while visiting NYC on a hunt for an array of fake bags for herself, family, and friends. Her writing style is witty and fun, but the message behind her article really is bothersome. Elaine Pasekoff, the author, gives a play by play of how she went about getting the fake handbags. What I find most disturbing is the blurb under the seemingly pointless “Illegal Business” titled “Homework”. The homework section entails a list of how-to’s for getting ready to buy a fake bag. The list is intense and ultimately, leads people to find better ways to support the illegal manufacturing and distributing of counterfeit handbags.
Designers Be Inthavong and Steve Dumain started Be & D out of their kitchen in 2004. Now, the handbags and brand are widely recognized and carried in stores world wide and by an array of celebrities. Be & D has recently launched their website, where there is a bio, a shopping section, and an area to view the collections. Not only do they have their handbag collection, but also a new and amazing show collection and amazing belts. I am waiting to see what Be and Steve have for their Resort 2008 collection!
We have all seen it when looking at some huge online retailers (Saks, Neimans, etc); a limit placed on the amount of bags we can buy. Have you ever thought why there is a limit? An article in yesterdays New York Times gets down to the bottom of why there is a limit on these goods, and much of it has to do with the weak dollar. We all know the dollar is weak, we see it when we travel, we hear it on the news, it affects us. But for all of the handbag aficionados it is affecting us more than we know. In February, luxury brand Hermes will have a much larger than usual price increase (rumored to be around 12% which is absolutely insane) because of the weak dollar. While it is just part of the iceberg, the US dollar being so weak does effect what happens to the designer market. This is a very interesting read below:
FOR products that are truly in demand, like Wii game consoles, tickets to the Super Bowl or cans of corn Niblets on double-coupon day, it may seem reasonable to limit the number a customer can buy at one time.
But readers of the fine print on the Web sites of luxury retailers like Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman may be surprised to discover that such a policy also now applies to designer handbags, like Prada’s latest ruched nylon styles, which cost $1,290; Bottega Veneta’s signature woven leather hobos, at $1,490; and the new rectangular Yves Saint Laurent clutch that looks like a postcard addressed to the designer (with a $1,395 stamp).
“Due to popular demand,” potential shoppers are warned, “a customer may order no more than three units of these items every 30 days.”
Popular, the bags may be. But how many of the customers who can afford them really want more than one, or for that matter, three?
In July, editor of Pop magazine, Katie Grand, was named the replacement of Mulberry’s creative director, Stuart Vevers who is moving to Loewe in January. But Mulberry did not have an easy time assigning a new creative director, because just a few weeks ago Grand resigned only a few months before she was set to begin. While the reasoning for her resigning is still unknown, Mulberry had to re-start their search. Mulberry found another replacement naming Emma Hill as the creative director whose designs will debut with the spring 2009 collection. Emma Hill has previously worked at Marc Jacobs, Marc by Marc Jacobs, Calvin Klein, Chloe, and Gap.
[press info below]
Mulberry announces the appointment of Emma Hill as Creative Director with effect from the Spring/Summer 2009 collections.
Emma is a widely acclaimed designer who is credited with the success of accessories collections for many of the great brands including the launch of Marc by Marc Jacobs and bags for Gap.
A Ravensbourne graduate, Emma is looking forward to coming home to a British brand after her years in New York and Paris.
Emma says “I’ve always loved Mulberry and look forward lending my skills to build on the brand’s exciting recent achievements and secure its position in the international marketplace.”
Mulberry welcomes Emma Hill to head the design team and oversee all creative functions of the company. Lisa Montague looks forward to bolstering the creative force of Mulberry as the brand embarks on new challenges and brings in resource for future development.
When: November 27, 28, 29
11/27 - 9am-7pm
11/28 and 11/29 - 10am-6pm Where: 35 West 36th Street, 10th Floor (between 5th and 6th Avenue)
B,D,F,N,R,V,W at 34th Street and 6th Ave.
NYC
What: Deanna Patent Leather Hobo Bags - were $1,200; now start at $350 Garbo Satchels - were $1000; now start at $300 Greta Clutches (as seen on November 8 The Oprah Winfrey Show) - were $600; now start at $150 Braided belts (as seen on Alicia Keys) and leather accessories - were $500; now start at $50
Cash and Major Credit Cards Accepted.
For more information - 212 629 3242 or info@beandd.com
Britney Spears simply can not catch a break. After a horribly custody battle, and in the midst of a divorce, the pop-tart had an attempted come back. Yet her performance on MTV was horrid and now Louis Vuitton won their lawsuit against the Britney Spears music video that violated counterfeiting laws by showcasing a pink Vuitton-upholstered dashboard. The video has been pulled off the air (and off the internet) for now.
A Paris civil court ordered Sony BMG and MTV Online to stop broadcasting or marketing the video for “Do Something” in any form and fined them 80,000 euros ($117,000) apiece, a spokeswoman for Paris-based Louis Vuitton said Monday. The ruling was handed down last week.
In the opening scenes of the video, Spears appears in the driver’s seat of a hot pink Hummer floating on make-believe clouds. One shot shows fingers drumming on a dashboard covered with what looks like Vuitton’s “Cherry Blossoms” design: dark pink blossoms on a pale pink, weblike background, embossed with the “LV” logo.
The court did not find Spears herself guilty but ruled that Sony BMG and MTV Online were guilty of violating counterfeiting laws. The ruling said the video constituted an “attack” on Louis Vuitton’s brands and its luxury image, the spokeswoman said.
It was not immediately clear how the ban would be enforced, or whether the companies would appeal.