People always wonder why Hermes handbags cost so much, and the answer is a complicated one, just like it would be difficult to explain why a Bentley costs as much as the average American pays for a house; the prices simply aren’t based on materials and labor alone. In fact, the video tour of Hermes’ newest Paris store probably gives a much more succinct illustration than words ever could.

The location at 17 rue de Sèvres, which used to house a swimming pool, looks to be one of the chicest brand boutiques that you’ll find anywhere on the globe. From handbags to housewares, it’s all there in perfectly appointed cases and hanging from spotless, hideously expensive racks. This is why a Birkin will set you back ten grand – someone has to pay the interior design bill. Luckily, watching the video is free. At least I think it is; if you get a bill in the mail, don’t blame me.

Share Your Thoughts With Us

  • Brenda

    Wow! I wonder who is the mastermind behind the decor?!? Hope to visit the store in person soon! (iPad)

    • HuggyMonster

      architect Denis Montel of RDAI came out with the three giant “huts” in latticed ash wood

  • Jelita78

    omg! omg! omg!
    i saw a bed there!!
    can we actually spend the night? puhleaseeee!! pretty puhleaseeee!!!

  • Renee’

    Such a tease! At least do a fly by over the Birkins. Please (ipad)

  • @MyBagAndShoes

    One word: IMPRESSIVE!

  • swati

    bloody hell! ….. so much drama to sell a handbag that used to have a waiting list of a couple of years …. i would be scared to walk into the store ……. gorgeous but overwhelming ….

    hermes has become so synonymous with birkin that i forgot that hermes makes other stuff too. For a minute i was wondering what the bed, dining tables, housewares etc were doing there

  • annabelle

    gasp! (ipad)

  • Kathy

    Some pretty artistic architecture.Much too overwhelming! (ipad)

  • Justine

    So beautiful!! Love that they made it modern and stylish! (ipad)

  • Vitta

    Awesome decor!

    As for the Hermes prices, one of the major influencing factors is their handmade craftsmanship. The difference between an Hermes handbag and any other brand is that their Kelly and Birkin bags are still mostly made by hand, from start to finish. First of all, there is a limited number of qualified artisans who have enough skill to be hired by Hermes. Like in any art, it takes a lifetime to master the skill, literally.

    Starting from selecting the material, cutting a pattern and sewing/assembling the handbag, every operation is completed by hand. Every perforation for stitching, and every stitch with waxed thread is also done by hand. Just imagine how many of those perfect stitches must be made to complete one handbag! Then, the lining is sewn together and the hardware is installed also by hand. Believe it or not, after the handbag is assembled, it sometimes gets a slight ironing, to get rid of wrinkles – by hand!

    It is hard to believe how tedious the art of making an Hermes handbag is! To be exact, on average, it takes about 60 hours to create one perfect handbag. It means that one cobbler can create only 4 handbags a month.

    All that said, there’s also a factor of the upscale quality of the materials. Hermes doesn’t cut corners when it comes to the quality of their classic leathers and hardware. They use the most expensive alligator and crocodile skins. In some instances, they control the quality of the tanning process, which only increases their exclusivity, which cannot be replicated.

    Thus, when you buy an Hermes piece, you pay for the best quality available today, which never comes cheap.

    Source: new book “Exotic Skin: Alligator and Crocodile Handbags” (ipad)

  • Melinda

    I really didn’t like it……but I still love what is inside. (ipad)

  • Deborah Curran

    60 hours for one bag – wow – the price also reflects the cost of that real estate. wow ipad

  • Linda

    I’m not blown away. I guess I’m the only one. :( I don’t think the price reflects the hand craftsmanship exclusively. Not to undermine the quality of Hermes, I think it is a name that has been established over time and marketing has paid off!

  • mabs

    Ahhhhhhhhhhh…Hermes, will you be my
    valentine? (IPAD)

  • Deb

    Wow…beautiful video! (ipad)

  • Louisa

    wow i want to be there now! (ipad)

  • Monica Denise

    Can’t wait to see it in person in May! Thanks for the sneak peek!

  • Margaret

    This is so different from the store on rue Saint-Honore, which is great! Nice to see the classic Hermes styling in a contemporary setting. Although it isn’t to my taste, I think Denis Montel did wonderful work here.

    Yet another reason to visit Paris!

  • susan

    wow….nice (ipad)

  • Kat

    Goodness gracious. I wonder if they charge you to enter the store?!?!?!

    Personally, I prefer the more traditional stores, with the ostentatious window displays. But with a space this big, they couldn’t very will stick with that format.

  • Bir

    As usual Hermes just proves where true taste and class lives this is beyond perfection, a major step forward For Hermes in it’s home town but truth is ,the beauty and softness that this very contrasting store shows is only surpassed by the shapes that twist around in the basic rectangle that is the building , I love how it showcases the home line so very beautifully and the clothing seems to accessorize the store it’s beyond beautiful ,a fantastic contrast to FBG.

    And Hermes will be Hermes !!!!!!!!

  • somethingbags

    you are indeed funny! but it is a truthful way of looking at it. you’re not just buying THE bag, you’re buying an image and a lifestyle. and for those who can afford an Hermes, please dont join the free (ipad) promo anymore. save it for mortals like us, please (ipad)!

  • Melany


  • chaomiu

    I wish I could go to Paris to see all those amazing bags, accessories, shoes and the decor in person!!

  • Tonya

    Very Nice!

  • Bagolicious

    Cool! The design is very interesting.

    I didn’t even realize that Hermes was building a new store when I was there some months ago. And it’s right in my regular neighborhood, nearly right up under my nose. So, when I get back, in months to come, I’ll definitely drop by as it’s only a 15-minute walk away from my vacation residence.

  • Mareyah

    Wow, I like the sarcastic way of the blog article…why so much interior designing!

  • NikolineK

    Absolutely stunning (ipad)

  • Hui

    Errr that was a really boring video of what looks like a potentially interesting interior ..

  • cathy tan


  • Jacques Morrissey

    I was at the new store in April (2011) and it was marvelous. The people working there were unusually friendly and they have a small cafe.

    NEW TOPIC: can anyone help with the Steve messenger bag info? Why is it named aftervSteve McQueen? I have Birkin’s, a 50cm kelly for travel and I think the 38cm Steve woukd be great for work?

    I don’t know the background or anything…help!

    JM in DC

  • jocelyn g. palad

    waaah i didnt know there was a new store.i dropped by rue st honore dec 2010(stranded due to heavy snow fall) and bought my hermes toolbox.we were there may2011 and bought 5hermes scarves. at rue st honore…i hope to be back soon…i will definitely visit the new store…..

  • Renyoj

    I recently visited the store and it was stunning. There’s also a beautiful floral department. 

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