That I am big into BYOB is certainly no secret. I’ve featured several bag companies in the past that came out with their own interpretation of Build Your Own Bag, and as time goes by, the trend seems to be catching on. With shoppers feeling the need for adding a personal touch to the every day bags they purchase, the BYOB concept provides easy customization – and with fast turnaround times with the manufacturers, you don’t have to wait for your custom bag 6 weeks anymore either.
Yoox USA teamed up with eight artists and designers who each contributed a base bag that can be personalised with different matching addons, that are either snapped on, zipped on or velcro patched on. That leaves you with a total of about 40 different looks that you can combine in an easy interface. Seperate PDF files provide detailed instructions on how to assemble your self-made bag. Prices range from about $70 up to $250+, dependent on the amount of charms, add-on bags and patches you want to buy. Looking good, some of the designs are rather different, but I still think a lot of people’s tastes are covered in this colorful mix. More info…
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