Images via Fashionologie

Clothes may get all the love on the runways and in magazine editorials, but when it comes to keeping a business profitable, handbags, shoes and accessories are a company’s bread and butter. Because of increased season-to-season durability and few to no issues with fit, the audience for those items is far broader than it would be for a cocktail dress from the same collection. Brands know this, which is why bags and other accessories always feature so prominently in their advertising.

Gucci’s Fall 2011 ad campaign, shot by photography duo Merte & Marcus, shows just how well-acquainted the Italian brand is with the importance of bags, shoes and eyewear. Only a couple of the dozen shots feature ready-to-wear clothing by itself; all the rest shift their focus to the real objects of desire. Just as it should be. The rest of the shots, after the jump.

Images via Fashionologie

  • Linda

    Gucci’s clothing happens to be great but I believe their accessories must be a huge seller for them. This fall they are coming out with gorgeous bags! I already have their tortoise glasses. They’re a great fashion house IMO!

  • mimi

    not really a big fan of Gucci…

  • Papertiger

    GORGEOUS!

  • rose60610

    I enjoy Gucci ads, they’re so chic and I wish I could be one of those models (though I’d have to be at least 8″ taller). There are some Gucci bags that are wonderful. I have a Gucci zip wallet that I love both function and style-wise.

  • Lulugurl

    i love the ads! amazing!

  • Lovely S

    The bags are TDF!!

    The brown one happens to be my fav

    http://newintheuae.blogspot.com/2011/07/new-handbag-from-guccis-fall-2011.html