Louis Vuitton has relatively few serious competitors in the logo-splashed, coated-canvas weekend bag category, but by the looks of the Saint Laurent Coated Canvass Holdall Bag, Slimane & Co. might be looking to take a chunk out of the logo giant’s business.
It seems like every celebrity and fashion person on the planet has some version of Louis Vuitton’s iconic Keepall bag. It’s a safe bet for both function and durability, and luggage is a category in which people who might be otherwise opposed to logos seem to feel comfortable wearing them.
The logo on this bag, for what it’s worth, is quite a bit more subtle than Vuitton’s in-your-face monogram. It’s made out of the beloved “YSL” logo, overlaid again and again until it’s almost – almost – unrecognizable. The look is subtle from a distance, but up close, a fashion lover would know exactly what it was.
In doing that, Slimane has managed to make a logo print that’s recognizable without feeling crass, which is a line a lot of designers have tried to walk with limited success. The man’s been known to crib from the past works of other major accessories brands, with much retail success, and it seems as though that tactic will continue to pay dividends if consumers become affectionate toward this logo.