After middling results with the Mulberry Del Rey Bag, Mulberry has chosen a more fashion-centric name for its next celebrity collaboration. Supermodel of the moment Cara Delevingne has signed on to design (“design”) and rep the Mulberry Cara Delevingne Bag, which comes in three sizes, all of which are convertible between a tote and backpack.
The first run of bags will be available in quilted leather, two shades of camo-print calf hair and one limited edition quilted version that features lion-head studs within the bag’s quilts. Delevingne famously has a lion head tattoo on one of her fingers, which was likely the inspiration behind that particular embellishment. None of the other bags are listed as limited editions, so you can expect the line to live on into the future as long as consumer interest demands its presence.
Before the Lana Del Rey bag, Mulberry had huge success hitching its wagon to style star Alexa Chung (lest we forget that the Mulberry Alexa is named after her). Tapping Del Rey felt like a misstep from the beginning because of the relative lack of interest in her among luxury audiences, but Delevingne has proved to be both an industry obsession and paparazzi magnet, so her clout might do more to propel these bags into the realm of the smash-hit Alexa. As bags, they’re very much traditionally Mulberry-esque and in some ways similar to the ever-popular Bayswater, so fans of the brand’s look will likely have no problem embracing these new shapes. Check out photos from the London unveiling below, as well as Mulberry’s images of the forthcoming bags. Prices haven’t been released yet, and you can expect the bags to surface around the end of summer.
