Sarah Jessica Parker carries new Fendi It Bag (8)

Fendi and Sarah Jessica Parker have a long history with each other. Back in the halcyon days of the early 2000s, exposure on Sex and the City exploded the Fendi Baguette from an industry obsession to a full-on It Bag that was recognizable to people who might never have previously considered buying a bag that expensive. The SJP-Fendi nexus not only provided several plot points for the show (one in which Carrie’s Baguette and Manolos are stolen, another in which a fake Fendi becomes a metaphor for Charlotte’s marriage), but it also paved the way for every It Bag from the Chloe Paddington to the Celine Luggage Tote.

The brand and the fashion icon have gotten together again, this time for what I think might be the real-world debut of a bag that Fendi seems to hope will garner the sort of traction that the Baguette and Spy (and to a certain extent, the Peekaboo) have previously enjoyed. Having Sarah Jessica Parker trot out a monogrammed version of the bag pre-release is a great place to start the hype machine, but you know what would be even better? If Fendi would tell us what this tote is called. I can’t find a single mention of the name anywhere. I asked on Twitter, I scoured Fendi’s Facebook, I Googled endlessly. Still, nothing. Check out even more versions of the bag after the jump, and if you know the name (I bet one of you does), let us know in the comments.

UPDATE: Since I was researching this post yesterday afternoon, Neiman Marcus has added the bag to its site for pre-order in both black and red. The name of the bag is still unknown, but it can be had via Neiman Marcus for $2260, delivery date TBA. Hat tip to commenter GPC for the info.

UPDATE 2: Nordstrom also received the bags for pre-order today, and they’re calling it the Fendi 2Jours Elite Tote, which is a terrible name for a beautiful bag. They have it available in red, black, tan and white. Unlike Neiman Marcus, Nordstrom is offering all four colors for immediate delivery. Hat tip to commenter Dee.

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  • bryologue

    I love the clean lines! But “Oh… What the…” at her arms!

    • Melanie

      Omg I was just thinking that about her arms…The bag is gorgeous and very ladylike. A bit too ladylike for my lifestyle. …

      • bryologue

        Exactly! Well, is this different from the Fendi 2jours bags? Like what Kate Moss had?

  • DorianGray

    Dear Amanda, I know you’re not a Versace girl but can I ask you to write a post on the new Vanitas collection? I think even you would appreciate the style of this new Donatella line (there is a special section on their official website).

    • Nnedinma

      Amanda never does versace bags…a shame, i have two versace bags i will die for….oh and she never gives tods the credit they deserve…

    • Amanda Mull

      I’ll take a look at it. It remains to be seen whether or not I can get the Ed Hardy atrociousness of Versace’s Fall 2012 runway bags out of my head.

      • DorianGray

        Thanks Amanda.
        Nnedinma if you do a research in Purse Blog history you will find several Versace reviews too. Maybe Amanda doesn’t love Versace (and I agree with her for FW12 runway collection) but she sometimes writes about Donatella’s creations too.

  • gpc

    It is on pre-order through Neiman Marcus in red and black, and only called structured leather tote, price is $2260.  Don’t see an option through NM to have the tag personalized (that would be nice).  As for SJP’s arms, so what?  She is straining carrying two bags, she is thin and she is older.  We all will get old folks!

    • Amanda Mull

      Ooo, that is brand new today on Neiman Marcus. I checked yesterday when I was researching this post and it wasn’t there! I’ll add the info to the post, thanks for the head’s up.

  • Dee

    Nordstrom calls it the “2Jours Elite”. Really? Tht’s what they want to call it?

    • Amanda Mull

      Ugggggh that’s a terrible name. Let me investigate this. Apparently some new Fendi hit several places today.

  • Riquita

    It’s called the 
    Fendi ’2Jours Elite’ Leather Shopper. You cal also view it at I love this bag!

  • Rashida

    I like the bag’s structure… If I was in a different stage of my life, I would rock one… And it’s true, SJP is older, her arms are aging, but she is still fierce!

  • Acunninghamindc
  • Sandra Rowley

    I really like this bag….the first Fendi that I have ever!  I had my sights on a Celine or Givenchy for fall….but this bag is changing my mind.  Nordstrom has it is the color “honey” and the hue is so unique.  

  • sunflower

    *sigh* It is gorgeous. 

  • belleism

    i actually like this bag…haven’t liked any of the previous purses from fendi after my last purchase few years back.

  • winklergirl

    it looks like the Prada Saffiano tote…

    • Lula

      Exactly. I tried it in person. It’s much too like the saffiano lux. and somehow the proportions looked really funny on me. I had high hopes for this bag when I first peeked into the boutique catalog some time ago. In the catalog there were quite a few lovely variations though. especially the fur (or shearling, i’m not sure) ones, which appear softer and are much more fun with stripe or poka dot patterns.

  • Cat

    I like the other bag she is holding. the color and structure is nice. Anyone knows what bag is it?

    • Djalia7

      Its a Tods signature range Tote

  • Shinelybaby

    Exactly! Well,I really like this bag….the first Fendi that I have ever!  I had my sights on a Celine or Givenchy for fall..

  • CamMi Pham

    That is a beautiful bag I like the version that JSP carry the most so classy. This is going to be new IT bag for sure. Adore the clean design very well structured

  • Jacob

    It’s just called the 2 jours.

  • Adwin howk

    I love this style and also my girl frnd is a big fan of this brand.

  • OlayinkaFab

    Fendi is my new obsession.

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