Can I get a standing ovation for Fendi? It wasn’t all that many seasons ago that the brand’s accessories department seemed to be in a bit of a post-Spy Bag aesthetic flux. There were too many logos, too many underdeveloped ideas and too little editing. From the looks of it, the brand has come out of its slump in fine form with Fendi Spring 2011, the brand’s third brilliant major accessories collection in a row.

Perhaps some of the black dye from my hair appointment yesterday has seeped into my brain, but I find the Fendi Seleria Zucca Horse Tote almost…charming. It has chutzpah, and I respect that, even if I don’t necessarily want to spend money on it or carry it around town.

Some leather-goods brands tend to be so self-serious about their origins in equestrianism and saddlery, and it seems as though Fendi is deliberately poking fun at that kind of slightly stodgy traditionalism and humorlessness.

It is ok to tell me how absolutely absurd it is to want to spend a good amount of money on a designer felt bag. Because really, intellectually I know it is ridiculous and typically I would agree with you. But my handbag-loving-emotions are taking over and I am seriously head-over-heels in love with the Fendi Felt Peekaboo Tote.

It is made with felt.

Not long after the annual summer release of a new iPhone comes an inevitable parade of ways to personalize and protect your new gadget. Those options range from rubber cases that can be had for $19.99 at your local Best Buy to Louis Vuitton monogram sheaths that cost more than the phone itself (with a two-year contract, of course), and the prospect of choosing one can be quite the task indeed for style-conscious gadget-lovers.

We got a peek at Fendi‘s Fall 2010 runway handbags in March, but now that they’ve started to trickle out for retail pre-order, the details of the collection are becoming even more clear. What’s perhaps most striking, however, is how much the collection, now dubbed “Classico,” hasn’t changed.

Accessories are often altered somewhere in the runway-to-retail journey, but the clean lines and clear midcentury influence that we saw on Fendi’s runway are here in almost completely unadulterated form.

Ok, so, that’s probably a false promise. But these are five beach bags that we really like for five different budgets and personal styles.

Part of the idea of Want it Wednesday is writing about things that are either super expensive, unattainable, or something I would typically not buy (for a variety of other reasons). For example, Victoria Beckham’s crocodile Birkin is way out of my budget and probably very hard to track down, but I covered it and still dream about it.

This week’s Want it Wednesday brings a tote that I would not ordinarily buy myself with a bikini that I absolutely adore.

I think it’s important to look at this bag for exactly what it is: a novelty item, designed to get attention and make people talk, and also a good collectible for those that love Fendi and want to add something really unique to their stash. Evaluating it like a regular bag is sort of besides the point.

The Fendi DIY Baguette Bag is exactly what it sounds like – it’s a woven, unfinished Fendi Baguette with everything you need to embroider your own bag.

Fendi pairs sassy with classy for a powerful and super chic bag. In fact, it speaks to me so much that I seriously want it. The last time I seriously wanted a Fendi bag was a long time ago, I actually have not purchased a Fendi bag since my Spy, which was a good 4 years ago. But now I am sitting here finding myself looking at a massive array of Fendi Peekaboo bags and getting a true and serious handbag itch.

We have a category for accessories that rarely gets used on PurseBlog. Apologies for neglecting a perfectly fitting category for our website. Today, that will change as I will bring you an accessory to discuss and make sure to continue bringing you designer accessories in the future.

The entire PurseBlog team has Mac Book Pro laptops that we do not allow to leave our sides.

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