Fendi Spring 2013 Baguettes

If you’re a frequent visitor, you probably remember reading about Fendi’s anniversary push for the Baguette over the past six months. 2012 marked 15 years for the first-ever It Bag, but the celebration is continuing into Spring 2013 with a bunch of incredibly intricate versions of the Fendi Baguette, some of which are brand new, others of which are re-releases of popular iterations from years past.

Fendi Spring 2013

Every season, I wait for that first handbag collection that truly excites me to debut on the runway. The designer almost always changes season to season, and sometimes it doesn’t happen until well in to Paris Fashion Week. For the past two seasons, though, it’s been Fendi that struck first – the Fendi 2Jours Tote is not only excellent as a neutral-colored day bag, but it lends itself to embellishments and reinterpretation many times over, which makes for an excellent runway bag.

Fendi-Baby-Baguette-Tee

Babies might be too little to carry real handbags for a few reasons (among them: weak shoulders, frustratingly limited motor skills, lack of personal possessions that require carrying), but that doesn’t mean that their uber-fashionable mamas shouldn’t kit them out in their own image, all the way down to a baby-scaled representation of their own handbags.

Fendi 2Jours Tote

For those of us who cover it, Fashion Week (Err, month. It’s definitely a month.) is like a giant K-hole of glitter and fur and champagne cocktails and middle-of-the-night coverage deadlines that never relents, not even on weekends. (Especially not on weekends.) When it’s done, it’s often hard to remember anything in particular that you saw, but a bag or two generally sticks in my mind long enough that I’m still salivating over it and anticipating its existence when Fall 2012 deliveries start arriving in stores.

Pamella DeVos' Collection of 75 Fendi Baguettes (2)

Around these parts, there’s nothing we love better than a good bag collection. (Ok, maybe we love a good sale more, but most of the sales are over for the season, so there’s no use crying about it, ok?) The psychological nature of collection is such that people who are moved to amass giant assortments of things usually pick something very particular on which to fixate, and in the case of Pamella DeVos, that lust object is the iconic Fendi Baguette.

Sarah Jessica Parker carries new Fendi It Bag (8)

Fendi and Sarah Jessica Parker have a long history with each other. Back in the halcyon days of the early 2000s, exposure on Sex and the City exploded the Fendi Baguette from an industry obsession to a full-on It Bag that was recognizable to people who might never have previously considered buying a bag that expensive.

Fendi Resort 2013 Handbags (12)

Just like we predicted, the iconic Fendi Baguette is suddenly everywhere. From Sarah Jessica Parker extolling its virtues in the Financial Times to a retrospective coffee table book slated for release July 3rd, the world’s first It Bag is having a bonafide renaissance.

Anyone who’s opened a high-end fashion magazine in the recent past knows, those types of publications are focused on aesthetics to the near-complete exclusion of practical concerns. Style.com may be known as a website first and a magazine second (check out the print edition, though, it’s pretty fun), but it still follows that same fashion mag edict – form first, function second, if at all.

Lions and tigers and stripes, oh my! I can’t help but think of the circus when I look at the Fendi Studded One + One Drawstring-Top Satchel. The pairing of a lot of color and additional texture makes this bag an attention grabber.

Images via Vogue.com

After a lineup last season that left something to be desired, Fendi Fall 2012 extends the brand’s recent history of stellar accessories collections. Just look at that bag up there, you guys. Just look at it. I don’t have to explain why that’s an awesome bag.

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