Sarah Jessica Parker carries new Fendi It Bag (8)

Fendi and Sarah Jessica Parker have a long history with each other. Back in the halcyon days of the early 2000s, exposure on Sex and the City exploded the Fendi Baguette from an industry obsession to a full-on It Bag that was recognizable to people who might never have previously considered buying a bag that expensive.

Fendi Resort 2013 Handbags (12)

Just like we predicted, the iconic Fendi Baguette is suddenly everywhere. From Sarah Jessica Parker extolling its virtues in the Financial Times to a retrospective coffee table book slated for release July 3rd, the world’s first It Bag is having a bonafide renaissance.

Anyone who’s opened a high-end fashion magazine in the recent past knows, those types of publications are focused on aesthetics to the near-complete exclusion of practical concerns. Style.com may be known as a website first and a magazine second (check out the print edition, though, it’s pretty fun), but it still follows that same fashion mag edict – form first, function second, if at all.

Lions and tigers and stripes, oh my! I can’t help but think of the circus when I look at the Fendi Studded One + One Drawstring-Top Satchel. The pairing of a lot of color and additional texture makes this bag an attention grabber.

Images via Vogue.com

After a lineup last season that left something to be desired, Fendi Fall 2012 extends the brand’s recent history of stellar accessories collections. Just look at that bag up there, you guys. Just look at it. I don’t have to explain why that’s an awesome bag.

Back in October, we discussed whether or not the legendary Fendi Baguette, the first real It Bag and practically the fifth cast member of Sex and the City, might be poised for a return to prominence. Based on the Baguettes that are starting to surface for Spring 2012, I’d say that we might all be carrying Fendi in a year’s time.

Fendi Cracked Suede Baguette, $990 in blue or silver via Bergdorf Goodman

For an entire generation of women (of which I’m a part), the Fendi Baguette was the first It Bag to penetrate our collective consciousness. Indeed, many fashion people count its popularity as the dawn of the entire It Bag concept, and I probably have its existence to credit, at least in small part, to my current employment.

I’m not one to turn to single-handle structured handbags much, but sometimes an unexpected bag wows me enough to get my attention. Fendi has accomplished this with their Silvana Croc & Stingray Bag. Seriously, everything about this bag is absolutely stunning from the beige smooth leather to the dark brown crocodile to the beige stingray top handle.

Images via Vogue.com

Forgive me for a moment while I indulge in a bit of Internet vernacular: I am disappoint, PurseBloggers. For the past few seasons, I’ve thought that Fendi was on something of a roll when it came to runway bags; Spring 2011 was of particular note, and I had high hopes for what Fendi Spring 2012 handbags would look like.

Images via Fendi

We’ve written about the Fendi Fall 2011 collection a couple of times before, but it’s difficult to scrap together a full photo set of any company’s bags before the brand is good and ready to release them. Fendi has posted these photos on its Facebook profile over the past month, capping off yesterday with more than 30 photos of the collection’s exotics and runway bags.