For an entire generation of women (of which I’m a part), the Fendi Baguette was the first It Bag to penetrate our collective consciousness. Indeed, many fashion people count its popularity as the dawn of the entire It Bag concept, and I probably have its existence to credit, at least in small part, to my current employment. In handbag history, the role of this little Fendi bag can’t be overstated.
Like anything, though, the heady days of Sex and the City passed and the Baguette fell out of favor to make way for the Chloe Paddington, the Fendi Spy and all the other must-have, “ungettable get” bags that followed. The fashion industry is endlessly cyclical, though, and eventually everything old is new again. Nearly 15 years after its launch, is it time for the Fendi Baguette’s second act? (more…)