Fendi MyBaguette App 1

Personalization is a huge trend in luxury fashion, but in general, the only way to make a handbag truly your own is through painted or hot-stamped monogramming. It’s only a matter of time before the personalization arms race escalates into further customizations, and I very much hoped that the new Fendi myBaguette App would spring us into the future.

Fendi Bag Bugs

Just like last season, Fendi Bag Bugs are super-covetable and genuinely hard to find in a way that few things in the accessories world are right now. They sell out so quickly in stores that I’ve never actually seen one in person for sale, and when you search the term “Fendi” on Bergdorf Goodman’s website, it’s likely no coincidence that they’re the first thing that pops up to represent the entire brand.

Fendi 2Jours Alligator Tote

If you have an iPhone, you’ve probably seen the emoji with the heart eyes. It comes in both human and cat form, and when used correctly, it communicates the kind of starry-eyed adoration that’s so difficult to describe in words. When I came across the Fendi 2Jours Alligator Shopping Tote, my face became that emoji.

Fendi 2Jours Small Shopper Bag

Bag: Fendi 2Jours Small Shopper Bag

Price: $1,750 via Net-A-Porter

Why It’s the Bag of the Week: Ever since Fendi released the 2Jours in a smaller size, I’ve been obsessed. The clean lines and classic design have made this bag an accessory lovers’ favorite, and with a multitude of options, there’s a version for everyone.

Kate Upton Fendi 3Jours Tote

Kate Upton was recently spotted doing a little shopping in Paris with her The Other Woman costar Leslie Mann, who’s hidden behind someone’s head in the photo above while leaving the Saint Laurent boutique. Kate is carrying a Fendi 3Jours Shopping Tote.

Cindy Crawford Fendi Peekaboo Bag

Here’s Cindy Crawford at LAX, scurrying past some overzealous autograph seekers while carrying a sleek, black Fendi Peekaboo Bag. (Are you completely disturbed by the small boy holding a pic of Cindy grasping her own boobs? Me too!) You can purchase the Selleria version of Cindy’s Fendi bag for $5,050 at Barneys, as well as peep at the “peekaboo” elements of this bag, which are not so obvious in these pics.

Lily Allen Fendi Fur Peekaboo Bag

Here’s Lily Allen, leaving her hotel in NYC and carrying a Fendi Fur Peekaboo Bag. She’s also wearing Christian Louboutin Glitter Pigalle Pumps and a Chanel tunic, not that you’d have trouble identifying either. Lily has been in town for a while now and always seems to have a little Chanel on her person.

Margot Robbie Fendi 2Jours Mini Tote Bag

Actress Margot Robbie was recently spotted leaving LA via LAX after the Oscars, where she made headlines for wearing a gorgeous Saint Laurent gown and debuting her newly brunette locks on the red carpet. (You might recognize a blonde Margot from The Wolf of Wall Street.

Fendi Demi Jour Shoulder Bag

Bag: Fendi Demi-Jour Small Color-Block Shoulder Bag

Price: $1,850

Where to Buy: Purchase via Net-A-Porter

Why it’s the Bag of the Week: Sleek, refined, perfectly color-blocked, plenty large to carry your essentials (plus it’s been on my mind for months), this bag has my hearts this week.

Fendi Fall 2014 Handbags 25

After two seasons in a row of furry, futuristic, ultra-covetable wildness from the brand, Fendi’s Fall 2014 Handbags are a bit of a step back toward simplification, if only a small one. There’s a bit less fur, fewer textural embellishments and not as many colors residing on a single purse, but there’s still the signature Fendi look that Karl Lagerfeld has taken care to develop over the past few years.