While there have been plenty of recent designs that continue to place Fendi firmly on our handbag radar, none has had such a lasting influence and effect on fashion as the Baguette. No matter how many new bags follow, there is something so special about the Baguette that makes it continue to shine as the star of the Fendi show. As the brand expands its reach, which has brought it all the way to the booming luxury market of urban Brazil.
The first Fendi boutique in Brazil – at Cidade Jardim in São Paulo – will open its doors on June 5th, and for the grand opening Fendi designed a limited edition Fendi Baguette that pays tribute to the Brazilian flag. The store still has a few more days until it opens, but the buzz has been building as the South American country readies itself to embrace the new retail location. There will be other limited edition items, but of course the Baguette caught our attention and pays homage to the bright colors of Brazil. The piece is unique to the store, of course, but you can shop Fendi via Neiman Marcus.
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