Ever find yourself hearing about something that is ostensibly new, and then you have to go searching through the dark recesses of your brain, trying to figure out if you already knew about it? Maybe you just forgot? That’s the feeling that I get about the apparent new that Herve Leger bag line. Did I know about this already? The more I think about it, the more it sounds vaguely familiar, but I’m not sure. I’m also not sure how I feel about the Herve Leger Crystal Clutch.
Sure, it’s a perfectly serviceable evening bag. It’s tiny, sparkly, neutral and glam, which are the only real standards that an evening bag has to meet in order to have some sort of audience. But what it lacks is more important – any kind of interesting statement to speak of.
Perhaps it’s just me, but when launching a new bag line, it seems like it would behoove the designers to find a way to differentiate their product from the more established brands that are available. Besides the slanted shape (which Sang A did first, albeit in a different material), there’s nothing new here besides the Herve Leger name.
Is that enough to motivate people to spend $1,000+ for a special occasion bag that is otherwise nondescript? Maybe for some, but for the marketplace at large, the brand is going to have to do something bigger and splashier in order to move itself ahead of the looming pack. Buy through ShopBop for $1298.